Can you hear that sound? It’s the sound of a million fingertips clicking against keyboards, pumping out the tsunami of content that’s about to bury the public. The modern consumer is immune to infomercials and jingles, and all the search and social ads are starting to wear thin. Content is an island in the ocean […]
Of the major brands pulling out the big bucks for air time during the Super Bowl, who had the most potential to come out a big social media winner? Prior to the game, SHIFT marketing put several brands head to head tournament style to determine which brand had the best social following. Tech brands like […]
The cost of everything seems to be on the increase these days, with Superbowl ads being no exception. Sure if you are like me, Superbowl ads are one of the main highlights of the game but with a 30 second spot going for over $4 million dollars, one has to ask themselves is it really worth it? The short answer is “yes for some while no for others.”
Is your business providing the most responsive customer service possible? Consumers are making decisions every day based on social media interactions. Social platforms like Facebook and Twitter aren’t just for brand exposure and marketing. These two-way communication tools are becoming the option of choice for customers who have issues or questions. This infographic, produced by […]
You’ve committed yourself to blogging on a consistent basis. The copy is readable, informative, and rich with important keywords. You are writing all of the right stuff for your blog, so why isn’t it ranking better? Great SEO isn’t just about giving the search bots enough keyword rich text to crawl. Is the design of […]
As you read this, more than likely Facebook, Twitter and even LinkedIn are as common to you as the Internet itself. However, many have already forgotten the large social media players of the past that have utterly failed. It doesn’t seem that long ago when names like MySpace, Friendster, and even Digg were all the rage. These monster social media sites had their “time in the spotlight” but now they are long forgotten, slowly dying or even worse, drifting along with little to no growth.
Don’t be a Content Marketing Ostrich > How to Avoid Future Penalties. 2013 is going to be a BIG year for content marketing. The rise of Google penalties, social and semantic understanding has forced even the most technical SEO into considering content strategy, creation and marketing. The result has been a leap into the unknown […]
While there’s no arguing with the fact that content marketing appears to be the “go to” promotional strategy for digital marketers in 2013, that doesn’t mean that it’s easy! Cranking out consistently good content requires an incredibly high level of focus and a tremendous amount of energy. Realistically, it’s a difficult balance for any website […]
With the vast amount of SEO content available on the Internet, how do you know what is valuable, what is relevant, who is knowledgeable, and ultimately in learning from others, who to follow? Let’s face facts: there is a lot of information out there and sadly, some of it is not good. That’s why it is vitally important to make sure you are listening to those who know their stuff, those who have years of experience, those who have been in the trenches.
With thousands of new business books being published every month, it’s hard to know which title to read next. To help with this I’ve spent the last three months looking at books that cover everything from SEO, to start-ups and psychology. Using my findings and making sure we’d read every book in the Koozai team, I created the […]