Unless you have been hiding under a rock, you know that content marketing is an absolutely necessary addition to your online marketing strategy in 2013. If your primary goal is to boost your rankings, you’re in luck because content marketing done correctly can lead to many great links back to your website. Here are five […]
Content Marketing has been remarkably exposed over marketers’ activities the last couple of years. However, companies seem to struggle upon the development of profitable content marketing strategies. That specific kind of content which takes into account both users and search engines in order to build high rankings in the search engine result pages and engage […]
Digital marketing blogs are packed full of advice these days about how powerful of a strategy content marketing can be for your website’s promotional efforts. However, what they often fail to acknowledge is that all content is not created equal! Simply plastering your website with articles, product descriptions and other content pieces isn’t enough to […]
Mobile is taking the world by storm, and far be it from Google to be left behind! The search giant is tackling mobile from (almost) every angle, with a full suite of mobile products including mobile advertising, mobile apps, mobile content and mobile devices. In addition to building amazing products and user experiences, we all […]
Imagine two twenty somethings walk into a bar, both are wearing jeans, a plain tee, converse and toting iPhones. Although they may look exactly alike, one lives with their mom and the other makes six figures a year. Affluent Millennials, while hard to distinguish with the naked eye, account for 11.8 million of the people […]
No doubt many of you reading this use social media sites such as Facebook, Twitter, Instagram, Pinterest and others on a daily, if not hourly basis. However, have you ever stopped for a minute to think about the negative impacts that this kind of social media usage has on both our phones and mobile devices, not too mention our lives?
We are all aware, how Google algorithms are evolving, changing the Internet world and replacing old practices of link building i.e. article directories, web directories, paid directories, etc. with link earning methods. In spite of everything, Google still ranks websites on the basis of links but have changed the way they count the links. Here […]
As online users become more savvy and increasingly reject direct and invasive advertising techniques, content marketing is becoming ever more important. It’s a key way to engage customers and spread brand awareness. Creating content that is both relevant and valuable to its target audience is at the very heart of effective content marketing. This can […]
From radio, to television, to the Internet and smart phones, savvy marketers have found ways over time to be creative in order to reach potential buyers through all the noise. Many continue to struggle with the ever-expanding network of engagement, but marketing automation technology has provided a way for marketers to spread their word across an continually increasing variety of channels.
There has been a great deal of buzz about marketing opportunities via Pinterest over the last year. But is the buzz about something that is worth your time and effort as a business owner or just a bunch of hot air? The Pinterest user habits highlighted in the infographic below would seem to indicate there […]