Our Internet has come a long way over the last decade. Creating a website, blog, online community, or social media presence has never been easier. For marketers though, cutting through all this chatter to reach a target audience has never been more difficult. While some have predicted the death of SEO, in fact quality search […]
If you scour the pages of marketing sites around the web there’s one recurrent theme, strategy that is, that seems to never loose traction, Email marketing just works. Of course, most savvy marketing types already know this. What is lesser known though is just how crucial email newsletters and eMarketing fodder is to the overall plan of […]
While the holidays are typically a time where we slow down, relax a bit, and spend more time with family and friends, it is also a time when consumers are looking for great deals in their gift buying. Long before the masses hit the malls and online stores, smart marketers have their eyes on the shopping trends of the season that will determine the direction of their marketing efforts.
Mobile Internet usage has increased rapidly largely due to more advanced mobile phones with better functionality and greater capacity. For many people, making phone calls might not even be the most important mobile feature anymore. Smart phones are packed with applications and one of the “best sellers” is a mobile Facebook application (even-though you can […]
Ever increasingly your customers, everyone’s customers are spending more and more of their time online, and on the mobile net. As has always been the case, the job of every marketer is to reach into the places where potential customers are, in particular towards local. In a digital world where “local” means Facebook, Twitter, g+ […]
Typically, when we thing of “brands,” the thought of McDonalds, Ford, Bing, Amazon and the like come to mind. They are called big brands. Companies like these spend millions upon millions of dollars building, promoting, and maintaining their brands. This is common knowledge. What about the small business? How can small businesses effectively build their […]
SoLoMo, short for “social-local-mobile,” is essentially the addition of local information to search engine results in order to capitalize on the increasing use of mobile devices. SoLoMo has also evolved to include mobile-specific offers pushed out to consumers based on their current location. If you are among the growing population that now has smart phones, […]
Back in August of this year, Real officially launched their RealPlayer app for Android . As part of the development process for the video application, research revealed some interesting information on how people are currently using their cell phones and mobile devices. Not only are people watching more television shows and news on their mobile […]
I can’t remember a world in which we did not have barcodes and I’ve been around for awhile! And yet, I haven’t been around quite as long as the old familiar barcode which is turning 60 this month. The original patent for what we know today as the modern barcode was granted on October 7th, 1952 to Norman Joseph Woodland and Bernard Silver, its inventors.
If you’re like many marketers, you’ve no doubt heard all about the latest trends regarding “new school” inbound content marketing. Inbound marketing is based on the concept of earning the attention of potential customers, making yourself easy to be found and drawing customers to your website by producing content that these prospects will value. While inbound marketing is certainly something that should not be ignored, it’s important to not get caught up in the hype and to disregard traditional marketing channels that have been proven to deliver a tangible ROI.