Scrolling to an infinite extent always promises an enhanced viewing experience to the users. But it should always be remembered that good things usually accompany the bad ones. So it is very important to understand both weaknesses & strengths in order to make the best use of it for improving your interface. The nature of a human being …

Mourning the death of Google Reader? You are not alone. When the search giant announced that it would be retiring the news aggregator on July 1st, several news junkies wasted no time conveying their dismay and the interwebs really did its part to spread the word; petitions to stop Google from killing the service were …

Sour Patch Kids. That’s what Google could be compared to with the Enhanced Campaign changes in Google AdWords. The sour in Enhanced Campaigns is the issues with targeting (mobile’s being shoved down our throats, and the tablet/desktop linking is cumbersome at best). But they are sweet by giving us upgraded ad extensions. These ad extension …