While there are plenty of great articles on the Search Engine Journal website that dissect current SEO best practices and provide excellent recommendations to current webmasters, all the advice in the world won’t make a difference in your website’s success if you don’t understand the terminology that’s being used in the first place! So if …
On the back of Panda, Penguin and any other updates Google has stored in the Zoo, writing SEO content has become more and more about delivering a better user experience. Gone are the days of keyword laden text that reads poorly and lacks substance. It has been laid to rest and will never return. We’re …
With any marketing activity, the killer is finding a tangible way to demonstrate ROI. It’s something that continues to hold back investment in new and emerging channels and something marketers have to constantly work at – often more so than the sexy, creative side. If you do it well, creating and publishing quality content has …
You can’t type in a query without being faced with a wall of blogs. Whether they are official company thoughts (sales pitches), fashion icon musings, or personal rants about the intricacies of the Hunger Games saga, everyone has something to say. In 2012, the likelihood of most of the people reading this article has their …
Even though SEO is a synergy of different practices, not all of them are equally important for higher rankings. And, because SEO’s are normally pressed-for-time individuals, it’s essential for them to know what SEO tasks should be their priority. Speaking of on-page and off-page SEO (many SEO’s also consider keyword research a separate aspect), I’d …
As a relatively new company, started in 2011, we had a decision to make. Would we invest our time in content marketing or would we stick with the old-fashioned outbound marketing strategies like cold calling and email blasting? We decided to unleash the power of content marketing. And it worked. After five months of disciplined content …
You pay good money getting visitors to your website. So how can you make sure they buy once they arrive? Are you optimising your website? Not search engine optimisation, conversion optimisation – the art of making sure your visitors buy. Because whether you pay for clicks through advertising or attract customers through your wider marketing …
Thanks to the Internet and search algorithms, people have learned to express their informational need in the form of keyword queries. Keywords can be easily called the major concept of the global theory of search optimisation because they are the point to start out any web search. Undoubtedly, one of the main tasks of SEO …
Everyone is different when it comes to interests, education, skill levels in different industries, etc. One of the biggest mistakes I see businesses and bloggers making is limiting their audience. If you want your content to do well or you want your sales copy to help you convert you have to write for multiple demographics …
No online marketing strategy could exist and survive without content marketing. It is the content that makes one website different from the other, creates a value in the eyes of the reader, and consequently results in attracting traffic and quality links, which ultimately lead to a higher ranking. Businesses adopt several strategies to attract traffic …
