“Content marketing is not a new phenomenon. Yet, in the context of social media marketing and engagement, it has conjoined elements of communication in ways that (to most) came unforeseen. Here, experienced content marketers share bits of their creation, production, optimization, and distribution experience to help light the way.” The best content marketers in our …
User-generated content, viral marketing, online word of mouth, third-party endorsement — all buzz terms that any digital marketer wants to be able to excel at using, turning out for the positive for bosses, boards, colleagues, and even friends. Everyone, I mean everyone in the marketing game can use more tips and “how to’s”, and to …
I always have to chuckle when people ask me what university or school I went to learn SEO. As far as I’m aware, there are still no accredited courses available for learning SEO anywhere. The web itself however is a great place to start, and even though you won’t end up with an official degree …
Everyone is worried about duplicate content. Matt answers a question about quoting and referring to the source. Matt explains blockquoting and a link to the original source, but he also discusses those that think taking an entire article from another site can hurt a website. Tweet Buffer
On the heels of the Google Panda update, Google AuthorRank continues the assault on low-quality “thin-content” sites. It’s time to pay attention to AuthorRank and what it means for the future of SEO. While white-hat SEO’s have been proclaiming “quality content is king” for what seems like years now, it was painfully obvious that many …
Information in today’s age is a very powerful weapon. The World Wide Web ensures that this information is accessible to everyone everywhere. Search engines like Google and Bing help segregate all this information to give a consumer exactly what he or she requires. This is precisely where both the pros and cons are present! With …
Matt Cutts explains that Google Webmaster Help has created 375 videos (at the time) to answer questions users have asked, and they have decided to do some more tutorial/informational videos. In this video Matt answers his own question, “Is there a limit to how many 301 (permanent) redirects I can do on a site?” In an …
If your business is running a search engine advertising (pay-per-click) campaign, chances are you’re familiar with the phrase “quality score.” However, you may be wondering what quality score is and why it matters to your campaign. Quality score is a critical factor that affects the performance of your search advertising, so here are a few …
I wouldn’t be wrong in assuming that virtually all PPC marketers have been through a stage with one account or another where, no matter what you try, the account just would not perform. You typically notice that the conversion numbers have dropped significantly over the past couple of months, and you perform some standard steps to correct what has …
If your company’s pay-per-click Internet marketing campaigns are getting little to no traction, what do you plan to do about it? As a small business owner, some of the first things you should do with your PPC efforts is review why you are doing them, what is and is not working, how you can fix …
