“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” - Warren Buffett – An online reputations can be made and broken very quickly – and by anyone. This fundamental branding fact applies whether an entity is considered almost religiously, as in the case …
A common and convenient excuse for people who aren’t getting the traction they want with content marketing and SEO is that their industry is too boring and too specific, and as a result they can’t create interesting content. This is something that’s been talked about frequently by marketing blogs, and there are a lot of …
Do you get the impression that people hate email marketing? If you ask around, you’ll probably find a large percentage of people who say they don’t like it at all. I’d probably say that too. But then I check my email and…what’s that? 20% off everything at Bloomies? Groupon has a great deal for my …
Blogging has had its ups and downs as an SEO, social media, and content marketing activity. But there’s no doubt whatsoever that blogging will be crucial to all three areas in 2013. These two big-picture 2012 developments are what have elevated business blogs from optional to essential. Why You Must Blog in 2013 1. In …
Small businesses often question how they can use email marketing to grow their business. The daily deal craze, largely driven by email, is hot but not suited to every type of business. There are many new and old ways to use email to drive new customers and retain existing customers. Let’s look at three email …
As someone who has built an SEO business from the ground up, it wasn’t so long ago that I was taking on every single SEO project I could get my hands on. It didn’t matter what kind of shape the website was in; I didn’t care if their former less-than-scrupulous SEO provider had run the …
Imagine this: In a blink of an eye your website vanishes from Google. Trying every variation of your domain name in the search box — but nothing. You, my friend, have been de-indexed from Google. That’s a tragic place to be in. All your hard work gone up in smoke, you are effectively invisible to everyone …
I never thought I’d be writing this type of blog post. However, in the hopes some of you can learn from my own experience, here’s a story of just how “the story” is more powerful than delivering all its other parts. Presenting at a search engine marketing conference, like the SMX East 2012, had been …
Talk about conservation and sustainability, how about harvesting the power of great content over and over again? Here’s some ideas on how to maximize not only future content, but the wealth that sits unseen beneath the surface of your publications. For those of you unfamiliar with the term evergreen, one definition is to refresh and reuse …
We all know how important XML sitemaps are in helping the search engines index our websites better, but it is quite surprising how many webmasters fail to implement it this simple, crucial component of site optimization. XML Sitemap Basics To get the best of an XML sitemap, you first need to fully understand what it …
