Everybody is getting ready for next page rank update. Whenever somebody thinks of linking, the word PR comes up in mind because we get or create quality back links to get a handsome PR. Keep this in your mind that PR has nothing to do with your traffic. Traffic is generated through quality content and …
If you look at most company blogs, they’re incredibly boring. They’re often nothing more than stock marketing material and cut/paste press releases. I’ve seen company blogs where every single post is about a new function or feature added to their product. As a result not a single potential customer reads the blog. The blog is …
When PLA’s were introduced as a major part of Google strategy a few months ago, most SEM’s felt like Google handed them a black box. Since that time, Google has done just as they said they would: make PLA’s a serious driving force for any competent e-commerce accounts. In one quarter, PLA’s went …
Schema markup has been on the SEO radar for almost two years now, and its importance continues to grow. Schema.org “provides a collection of schemas, i.e. html tags, that webmasters can use to markup their pages in ways recognized by major search providers.” Schema.org is preferred by Google over RDFa or microformats. (See Why microdata? …
Have you ever gotten a Facebook friend request from something other than a person? I have… several times… recently. There are countless businesses operating in Facebook as user profiles rather than pages. In the early days, those enterprising business owners that could see serious potential in Facebook had no option but to launch a profile for their …
Social media has become an integral part of a business’ marketing strategy. Reaching out to hundreds and thousands of your audience in a matter of seconds has been made possible by the power of a tweet or wall post. The idea of managing social media profiles of your business is to maximize interaction with potential …
So you want to learn what all those techie-types are referring to when they talk about link building, anchor text, title tags and on-site optimization? Welcome to the SEO club! Teaching yourself SEO can be a challenging process, but it’s not impossible. Take a look at the following step-by-step plan and then get started. Remember, …
Social media is a tremendous platform to market your business; however, to use it correctly, you need to cover your backside. We want to help you cover your butt, so your rear need not fear as you drive your social media into high gear. With this striking line of prose, let us get started. First, …
There’s no doubt about it: A well-structured video marketing campaign is a great way to boost both your brand’s awareness and your company’s overall website success. To see just how great this option can be for promoting your organization, consider the following statistics: According to research conducted by ComScore, websites with video content hold viewer …
When it comes to SEO training, most of the resources out there are quick to extol the benefits of both on-site optimization (typically, including your target keywords in key areas across your website) and off-site SEO (as in the case of external link building activities). However, many of these introductory guides gloss over a subject …
