Social Media

Catchup – 10/16/06

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* Blinkx.tv to Power Microsoft Video Search

Microsoft will be using Blinkx technology to power video search within MSN and Live.com.
* Google Video Adds Free Sony & Warner Music Videos

Google Video just made two simultaneous announcements that they will now be featuring music videos from both Sony BMG Music and Warner Music Group. The music videos will be made available on Google Video and be ad supported by Google AdWords Video Ads.
* Windows Live Search Mobile PPCall Deal With Ingenio

Microsoft has partnered with Ingenio to deliver pay-per-call listings into Windows Live Search for mobile.
* Google Buys YouTube

Google bought YouTube. All the details were as reported: $1.65 billion in a stock-for-stock transaction, making this Google’s biggest buy in its 8 year history. YouTube will continue to be independent, while the company and its 65 employees will remain in San Bruno, CA.
* Ask Mobile launches

Ask.com has launched a mobile search product at m.ask.com or mobile.ask.com. Ask Mobile is optimized for mobile devices and uses Skweezer throughout to improve readability and download speed on your mobile device.
* Doritos & Yahoo’s Consumer Generated Super Bowl Commercial

Yahoo Video along with Doritos launched Crash the Super Bowl, a site where consumers can send them homemade Super Bowl commercials, with a chance to make it to prime time. Doritos will then select 5 finalists from all submissions. Then users will be allowed to determine which one ad will air during the Super Bowl. All five finalists will receive $10,000 and a trip to Miami for a private Super Bowl viewing party.
* Helium.com: About, Yahoo Answers & Wikipedia All Rolled Into One

An alternative to the Q&A services and social media projects at Google Answers, Yahoo Answers, Live QnA & Answerbus.com, Helium hopes to be a knowledge oriented community which is not full of just hot air. Adding a dash of About.com and Consumer Reports to the Q&A field, Helium encourages consumers & users who are passionate about a topic to explore their interest by reading insight provided by others.
* Google AdSense Launches Multiple Channel Feature

For those publishers that do a lot of testing and tracking to increase Google AdSense earnings, you will be happy to know you can now track up to five different channels on a single ad unit.

Cameron Olthuis

Cameron Olthuis

Cameron Olthuis

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