Facebook

Can Facebook Graph Make You Money?

Facebook’s latest innovation – Graph Search, went live in January. Currently it covers four basic searches but it is expected to expand over the coming years. Graph Search uses the one trillion or so social connections on Facebook to provide relevant and professionalized search results. The name itself is derived from a sociogram which Facebook uses to depict the personal relations of its users. It currently supports  searches for the following types of objects – public posts, people, pages,events,applications, groups, places, check-ins and objects with locations info attached.

So, how does all this help small business? One way is that Graph Search places an emphasis on local search rather than brand pages. This means that small businesses with local pages are given the same voice as everyone else. Check out the infographic below, developed by Advantage Capital Funds, to learn more about Graph Search as well as some tips on how to optimize your pages to take advantage.

[Click image for full size version]

can facebook graph search make you money111 Can Facebook Graph Make You Money?

 Can Facebook Graph Make You Money?
David Wallace, co-founder and CEO of SearchRank, is a recognized expert in the industry of search and social media marketing. Since 1997, David has been involved in developing successful search engine and social media marketing campaigns for large and small businesses. In additions to his duties at SearchRank, David is editor in chief at Infographic Journal, a blog featuring some today's best infographics and data visualizations.
 Can Facebook Graph Make You Money?

Latest posts by David Wallace (see all)

Comments are closed.

2 thoughts on “Can Facebook Graph Make You Money?

  1. If this doesn’t convince small businesses that social media is important for their marketing strategy, then I don’t know what will!

  2. Definitely must agree that the facebook graph should encourage businesses of all sizes to take advantage of it. In this day and age, social media can no longer be ignored!