Buying and Selling Sites : Link Building Strategy
I think probably 30 or 40 sites mentioned when I bought Threadwatch. Some of them linked through to both sites, and many mentioned me in a good light, saying things like “of seo book fame” and whatnot.
Andy Hagans got a few links to his poker blog by mentioning that he bought it and for how much.
Recently Mick Sawyer posted a for sale ad for his black hat forums on Sitepoint. I don’t think he was looking to actually sell the site, but just wanted to place a $10 ad while his site still had good mindshare from other recent mainstream media coverage.
Three downsides to placing legit public for sale ads are
* Some sites are harder to monetize under new ownership.
* If it is a community site some community members may be less interested in the community if they think of their content being sold to another owner.
* You let competitors know your market share data or profitability more than you may wish to.
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Aaron Wall, Search Marketing / SEO Coverage and Rants – Aaron Wall is one of the most vocal search engine marketers in the business and he has channeled his thoughts and expertise into his widely popular eBook, SEObook.
Link Building is both important for SEO and overall branding of a product!
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