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BoostCTR’s Mika Pearson Discusses Optimizing Ad Copy Creative At #SESSF

Screen Shot 2013 09 23 at 12.46.19 PM BoostCTRs Mika Pearson Discusses Optimizing Ad Copy Creative At #SESSF

In an interview conducted at SES 2013 in San Francisco, Mika Pearson discusses how BoostCTR helps users optimize ad copy creative.

SEJ’s Murray Newlands began the interview by asking Mika what are the key pain points of users that BoostCTR resolves. Hear her response in the view below:

Here are some key takeaways from the video:

  • BoostCTR operates with a network of roughly 1,200 ad copywriters with software to streamline the whole process.
  • BoostCTR works with Facebook ads as well, including an image optimization service that is currently in beta testing.
  • Advertisers are going to have to learn how to think differently when it comes to mobile. Ad copy needs to be optimized according to the device it will be viewed on.

If you have any questions after watching the video, for either myself or Mika, ask them in the comments section and we will do our best to respond to everyone! Please visit SEJ’s YouTube page for more video interviews from #SESSF 2013.

 BoostCTRs Mika Pearson Discusses Optimizing Ad Copy Creative At #SESSF

John Rampton

President at Adogy
Editor-at-Large John Rampton is an entrepreneur, full-time computer nerd, and PPC expert. President at Adogy. I enjoy helping people and am always online to chat +/@johnrampton
 BoostCTRs Mika Pearson Discusses Optimizing Ad Copy Creative At #SESSF

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One thought on “BoostCTR’s Mika Pearson Discusses Optimizing Ad Copy Creative At #SESSF

  1. This didn’t really help at all. I can’t watch video right now, but this was mostly an ad for the service. Disappointed with the 30 seconds of my life that I won’t get back.