BlogBurst Distributes Blog Content to Traditional Media
BlogBurst, the blog to [online versions of] print media offering from Pluck which was announced last night via TechCrunch’s 2.0 party, brings new meaning to the old “if you can’t beat them, join them” saying. BlogBurst is a service which will distribute the content of preapproved blogs to online versions of newspapers (and I’m expecting the print versions in due time).
Blogs which apply for the program will not be compensated for their content and instead will receive widespread recognition from publishers such as the San Francisco Chronicle, Washington Post, and the Houston Chronicle. Stories reposted by BlogBurst partners will receive a byline and attribution or link back to the blog.
Update from Pluck:
BlogBurst will definitely have a compensation option for bloggers. We are using the beta period to get a sense for how the system performs for bloggers and publishers alike. We understand the system has to be balanced to create a win-win for everyone involved.
In a world were reporters are leaving their positions to blog and newspapers are resorting on printing the oversaturated junk from press release and Associated Press wire services; BlogBurst will become a fresh alternative to publishers looking to fill space with premium and original content. For bloggers approved for the program, it will bring incredible publicity of and an added sense of an authority source to their blogs (along with traffic of course).
BlogBurst, which reminds me of what Yahoo is doing with their Yahoo News service and the distribution of content from select blogs, does infact bring one to wonder if this will lead to the end of print journalism as we know it, and the forementioned wire services.
BlogBurst is currently looking for blogs which are well written and include niche topic fouced content in travel, women’s issues, technology, food & entertainment, and local metro news.
Requirements for blogs for entry into BlogBurst include:
* Full text syndication feed in RSS or Atom; most common blogging systems will work fine
* At least weekly posting
* No advertising in your feed (for now)
* Family-friendly language and content
* Distinct, intelligent writing style
Comments
10 responses so far ↓
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Amy Gahran on Feb 22, 2006 at 6:46 pm
OK, I’ve gotta say it, this “BlogBurst” service gets my vote for this month’s “They don’t get it” award.
Who thinks media professionals need to have a select handful of blogs spoon-fed to them?
Journalists are finding blogs among the search results almost every time they check Google. They’re getting word of mouth recommendations. Many of them are even using feed readers and Technorati. At the very least, they’re reading Jim Romanesko.
Also, why would journalists want to pay much attention to a select group of blogs that are being pushed to all their competition?
I am amazed that projects like this make it past the, “Hey, I’ve got an idea…” phase.
- Amy Gahran
RightConversation.com
Contentious.com
Dave Panos on Feb 22, 2006 at 11:49 pm
BlogBurst isn’t about making it easy for Journalists to find blogs they simply link to — it’s about making bloggers center stage content contributors to the media sites.
When bloggers can leverage the audience reach of big media sites, its a compelling value proposition for everyone involved. “Sea change” is a word that’s being used by many to describe the idea.
Hence the big name lighthouse customers and hundreds of quality bloggers signing up in the first couple of days.
Amy Gahran on Feb 23, 2006 at 9:17 pm
Dave, I appreciate your willingness to defend your venture. I misunderstood what you were offering — and honestly, you didn’t describe it very clearly.
Now that I understand what BlogBurst actually is, I continue to think it’s not a good idea. Why would media organizations go through a middleman when they could easily gather this content and cut favorable deals themselves?
Good luck, I suspect you’ll need it.
- Amy Gahran
RightConversation.com
Contentious.com
Dave Panos on Feb 26, 2006 at 9:23 pm
Um, because they can’t easily gather this content and cut favorable deals themselves. Otherwise they would have, right?
In truth, media sites can’t gather and publish blog content without a contractual relationship with each blogger — which is a huge hurdle for any company. They can’t easily move that content onto their site or into their content management systems without creating a lot of new technology. And when an interesting story breaks or a new topic arises that their existing bloggers aren’t covering — they are out of luck. And most of them don’t have the staff to even contemplate these kind of activities.
Last week we met with one of the largest technology media companies in the world — who had just spent a couple months individually signing up 20 bloggers to contribute content and they were fed up. It was too big of a task, and in fact, they were just getting started because they wanted many more bloggers than they were able to corral.
But rather than continuing to debate whether or not media companies will want this, let’s just see how this plays out over the next 90 days. I suspect that the four names you see on our current lighthouse customer list are just the tip of the iceberg.
Burst Blog » BlogBurst in the News on Mar 7, 2006 at 7:52 pm
[…] 2/19/06 Search Engine JournalBlogBurst Distributes Blog Content to Traditional Media […]
DRVinodNikhra on Apr 10, 2006 at 11:46 pm
Good idea!
I have seen many a blogs, and often found them having literary value. People often have dormant creativity. It can find expression through blogs and their suitable distribution.
- DR Vinod Nikhra, New Delhi, India.
Mixette weblog » Blog Archive » Meer over Blogburst on May 17, 2006 at 7:24 am
[…] BlogBurst Distributes Blog Content to Traditional Media (searchengine journal) […]
y_ on May 10, 2008 at 9:43 am
МПеиЬРбР
Санаторий on Jul 5, 2008 at 8:59 pm
Интересная идея
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