Blog Ads, MSNBC and the Porn Valley Advertisement
As I’m sure many of our readers have noticed, there is currently (as of 10:09 EST 12/12/2005) an advertisement running on the left side of the Search Engine Journal which reads “Porn Valley.” No, we have not sold out to Danni Ashe or traded the ad spot for some free rentals at the local 24 hour video shop. Nope, this ad is actually part of a huge blogvertising campaign by MSNBC via the BlogAds network for a new lineup of MSNBC programs.
MSNTV (MSNBC) is using the BlogAds placement to build up awareness for the new shows they are launching incuding Keith Oberman’s Countdown episode on viral video, Rita Cosby’s Live & Direct (featuing the porn valley special) and Joe Scarborough’s study on Internet Addiction.
Here’s a snippet from the email announcement BlogAds sent out to its blog publishers:
You got an e-mail from us this morning about a blogad purchased by MSNBC to promote its “digital day” the coming Wednesday. (Some teasers about the show in the middle of this page: http://www.msnbc.msn.com/id/3096434/) . This is a nice way to end 2005.
To give you some personal context, this is biggest blogad buy ever — 800 blogs. This is more ads than Blogads.com sold in the entirety of 2003. (The previous record was held by Audi, which ordered ads on 286 blogs last spring.) I’ll leave it to the media mavens among you to figure out the larger ramifications, but for me this is just a darn pleasant way to end a good year.
Great news from BlogAds and its refreshing to see such confidence put into blog advertising by MSNBC. By the way, I’m not making this post to garner more interest to the ad spot, as I’m sure its neon graphic layout on our new white space oriented site design was enough to get your attention. Instead, I’m letting out readers know that this is indeed an MSNBC advertisement for a tasteful cable TV program.
1 City costs USD100 only？
Web Advertisement in New Way
There’s another new advertisement platform set up after Milliondollarhomepage.
The website called “Globe-Ad.com†now is promoting Map Ads, that’s you can put your ads on the cities in the map. Each city for ads costs USD100.
Our reporter had an interview with the web chief and asked how they came up with the idea to put ads on the map. “If the grip is ok for sale, then why not the map? Our cities on the map will also create value. The truth is that the density of cities on the map is less than the grip, so the ads are more obvious for people to click, and our map includes most countries in the world, it’s no doubt that our map ads, if not better than, is same eye-catching as the grip ads.
Again our reporter asked one of the chief Jackson about the difference between the map and grip.
J(Jackson): We focus on uniqueness and pointedness. Only one ad is allowed on one city. The whole web is classified by countries, and every country has M cities. If you purchase one city, you can put on your ads on this city. Because of the uniqueness, map ads are more effective than the grip. Also the map consists of all the countries in the world, leading to the visitor classification.
Ads owner usually chooses the city where their companies is located, so that it’s easier to advertise because most visitors are opt to browse first their country, living city with other counties and places they interested in as second.
R(Reporter): The grip website has its limit, that’s their business will stop one the the grips sold out. So what about your map ads? You know, cities are also countable.
J(Jackson): Our maps show the big and famous cities mostly, but we can add more cities with our customers’ requirement. Also we have time limit of 1 year for the ads service by every purchase. After the period, the ads owner can transfer the city or purchase again with priority. We may include more maps in order to increase the popularity and profit. And please know that our services are not limited in map, we can make use of the map to extent more business.
The Milliondollarhomepage shocks the world with its creative grip ads. So in the same way, Map Ads is supposed to be the extent of the grip economy. They don’t rely on the portals with much information, but a tradition-breaking creative idea. The trend of future internet is leaded individuals, not traditional portals. As a result, the “Grip Economyâ€, “Map Economy†is somehow a breaking way leading Web 2.0 into practical and commercial use.
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