Are you a stock market junkie? Do you frequently use online tools to find out what stocks to buy or sell? Do you keep track of news in the financial industry? If you answered “yes” to any of those questions, then Bing – Microsoft’s search engine – has a set of services designed with you in mind. The Bing Finances service has been expanded, integrated tools, data, and stories from an overflowing scoop of new partners.
The new partners are big names in the stock industry: Seeking Alpha, StockTwits.com, TheFlyOnTheWall, and Trefis.com. This isn’t the first time that Bing has decided to fight for partnerships rather than scrambling to make its own service. Previous instances of this tactic were demonstrated with the Bingahoo alliance, the Kayak travel search deal, and the Facebook social search features. This lineup of partnerships seems destined to do the same thing: bring all the information you need into a single, easy-to-use service.
But what exactly does the revamped service offer? Here are a few of the new features. Users can now:
- take a look at recent news stories, provided on a real-time basis by partner companies, that are applicable to companies being researched in Bing Finances.
- compare more than one stock for a variety of analytic data, including long-term behaviors and major products.
- keep track of current social conversations discussing the stock in question.
- share their decision to buy, sell, or trade stock via a Facebook widget.
- look at advanced analytics, including but not limited to how each product in a company portfolio plays into the overall stock value, all-time highs and lows, and the most comparable peers.
You can simply search for a stock symbol on Bing and navigate to the “Finance” tab on the top bar to view this data.
Jen Williams
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