While Bing may still be struggling to catch up with both Yahoo and Google in terms of search volume and market share, one thing it should probably brag about is the fact that in terms of search engine success rate, it has finally beaten the two.
Success search is defined by Hitwise as a search where a user leaves the search engine after performing a search. Assumedly to check on the search results given by the search engine.
So based on Hitwise’s August data on search market share in Canada, Bing enjoys a 78% success rate, followed by Yahoo’s Canadian search portal and its US search portal. Both Google’s main search portal and its Canadian search portal lags behind Bing and Yahoo.
While this might mean that Bing is providing more relevant SERPs we must also consider the fact the Canadian consumers may actually be using the Bing cashback program. Naturally once a user sees a relevant result it will immediately click on the link to check out the product.
For search engine marketers, this opens up an opportunity for them to consider offering geo-targeted search results to ensure that users are getting geo-specific links on their SERPs.
Interesting findings, even more surprising is the fact that Google got beat in something. I am all for competition as long as it remains a healthy competition. It forces companies to improve their products. Some may consider Google’s Caffeine to be an improvement. Keyword, ‘some’
Sounds like a real competition and not just like the other SEs which shouts on launch then disappears.
Yes it is good to hear that Bing with its innovative techniques lead the market. There is a good future for Bing if it continues this and may top Google one day. But as you can see,Google not seeming to stay idle. This makes the competition interesting.
I think Bing has taken the time to thoroughly crawl Canadian sites. They have have payed attention to French speaking Canadians and possibly even found ways to isolate sites of interest to Canadians. 10% (or more) is a big margin to have on Google. I think that in time Bing will replicate this model everywhere and we could see it winning over searches in a hurry.
Now google is the first in the world, and 70% search doing in google now. I think google will be first forever, but maybe with 50%.
I think that the best search algorithm have rambelr (russian search engine), but nobody knows about rambler.
Quatsch! Just try a side by side search of terms at Bing and Google and decide for yourself. Bing returns a lot of junk for top hits on many questions and Google usually nails your question in the top of its list of search results. People are leaving Bing to check the search results more often because they are trying over and over again without success. Try my experiment and decide…Google is clearly better.