Search Engine Journal

According to CBS MarketWatch reports that Microsoft will unveil a new look to its MSN Search service next month. The new MSN Search has been highly anticipated to challenge Google and Yahoo dominance.

In Sydney, Australia, Bill Gates told reporters, “The format of the site will change and so will the quality of what you get.” Calling the state of Web search sometimes “terrible,” the world’s richest man said Microsoft has been doing linguistic research for more than a decade that “actually lets us parse and understand documents,” ZDNet Australia reported.

MarketWatch also reports that Gates said search technology must be upgraded so that searches incorporate understanding and context. Later this year, he added, the company will launch “what’s entirely our own back-end driving the search.”