Bartz : Yahoo Should Have Accepted Microsoft’s Offer

Yahoo CEO Carol Bartz said in an interview with CNBC that she would have accepted Microsoft’s offer that former CEO Jerry Yang and Yahoo rejected last year.

In an interview Thursday on CNBC, when asked about the $40 Billion offer to buy Yahoo last year, Bartz replied, “Well, sure. You think I’m stupid?” She calculated the difference between Microsoft’s offer, which is $33-$34 as high as Yahoo’s share.

Oh snap! Is Bartz saying that Yang was “stupid” for turning down Microsoft’s offer?


In the interview, Bartz discusses the other aspects of Yahoo’s strategy and its value to the consumers, advertisers and publishers. She went on to say that, the company’s goal was to increase the user base for My Yahoo by making it easier to set up.

Bartz talks about the company’s search agreement with Microsoft which will allow Yahoo to cut costs by using Bing’s search results. At the same time, Yahoo will continue to give people their good experience around those results. Bartz also believes that display advertising is an emotional part of the marketing mix and said, “I think it’s great for Yahoo.”

Written By:
PG

Loren Baker | Search Engine Journal | @lorenbaker

Loren Baker is the founding editor/creator of Search Engine Journal and remains an advisor and Editor In Chief to this publication.

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Comments

  1. greg says:

    $40B, not $40M :)

  2. Mrugesh says:

    They should have accepted the offer. They missed a golden chance.

  3. vats thakur says:

    nice post!I think they should do it.