Content Marketing

Awesome Content Ideas Your Clients May Not Like

An unfortunate reality of being a blogger or SEO is that you’re going to get a lot of rejections. When you try and push your content as guest posts, or when you create articles to help promote your clients, you’re going to find that they often get turned down – by both the sites you’re aiming at and the clients you’re trying to help. This can be a somewhat ego-bruising experience, particularly when you’ve put all your effort into a particular article to really make it shine. This is grade A stuff, your best work… so why is it getting turned down?

Well before you spiral into a pit of self-doubt, consider your topic choices and how they might be seen by clients or bloggers. It may not be that your content isn’t well written, or that the articles don’t provide value; rather it might simply be that it in some way undermines the ethos or the plans of the target site or the client. Read on for some examples of awesome content ideas that may nevertheless get turned down a lot…

How to Create Your Own…

6049358635 99fdb30198 Awesome Content Ideas Your Clients May Not Like
An obvious angle for a web design article would of course be to provide tips on building a website. Likewise, if you were writing for a company selling gift baskets you might want to provide tips on creating your own baskets and flower arrangements. Any of these would be a great fit for the industry but the question you have to ask is whether or not your client is going to want you giving away trade secrets. Might you not be helping readers to do the same things themselves for free?

This article on fixing leaky taps for instance could help readers to maintain their bathrooms rather than renovating them, which might not be good for the plumbing site it’s on. That said though, it’s probably bringing in enough traffic to be worth it seeing as it’s on page three for such a popular search term…

Most Common Mistakes…

No Mistakes Awesome Content Ideas Your Clients May Not Like

While the first idea might tell people how they can get the job done without hiring your client, these kinds of articles could be even worse; by actually helping the competition. Write an article on how to effectively lead a team and you’ve just created a number of new offices with better leadership. Not great for your client’s office if they want to be the most efficient in the area… This article for instance might be well written, but if it was going on the blog of a new start up, would they really want their competition getting those tips?

Anything Negative

Nothing Negative Awesome Content Ideas Your Clients May Not Like

Of course if you’re writing an article about homeopathy then you might be tempted to point out that it’s actually a huge massive scam. Of course that’s not going to sit well with your homeopathy-selling client as it will literally drive away sales. This can sometimes put you in a moral quandary, but bear in mind that there are ways around the problem. Write about the ‘importance of health’ for instance, and you can avoid having to discuss the topic of homeopathy’s validity (just for the record though, it is nonsense…).

Sometimes, writing the negatives of what you’re trying to sell can be a great way to persuade as the seaming contradiction makes for an engaging title that draws attention, while the honesty suggests that you’re a trust-worthy source.

Top Ways To…

top 95717 640 Awesome Content Ideas Your Clients May Not Like

If your client is a counselling organisation, then an article on the ‘Top Ways to Deal With Emotional Stress’ might seem like a great idea as you can include ‘counselling’ as the top option. That said though, you’ll also be including other options – such as ‘talking to friends’ and ‘calling the Samaritans’, and this could help readers avoid paying for counselling. Of course, you should never mention competitors’ products either.

Anything Opinionated…

Opinion Awesome Content Ideas Your Clients May Not Like

The problem when you write for a client is that you are essentially putting word’s in their mouth and speaking for them. People will assume that your views reflect theirs, and thus anything too opinionated should be avoided. More to the point, being too opinionated can turn off potential customers that hold the opposite views. Even if the client isn’t selling homeopathy, you should still avoid slating it just in case the customers are fans…

That said, bloggers running their own site know that controversy can actually be used to great effect. Don’t expect most clients to go for that argument though…

Talking About Salary/Money

3366720659 b746789dfd Awesome Content Ideas Your Clients May Not Like

This article provides a great infographic on how much social media experts earn across the US. It’s a great article with useful information, but a lot of sites would never run it and a lot of clients wouldn’t want you to write it. Why? Because it could suggest that they’re charging too much, or even just drive away customers before they even get a quote if they think the whole industry is too expensive. There’s a reason that talk of money is usually non-existent until the last possible moment in business…

How to Start Your Career In…

career 96854 640 Awesome Content Ideas Your Clients May Not Like

You’re writing for a plumber, so why not create a guide to becoming a plumber? This will be a useful article that will fit on a lot of sites, and it will have a clear link to the niche you’re trying to promote. But wait – if you’re helping people to become plumbers, then doesn’t that mean more competition for your client? Doesn’t it show your client’s customers how they can do their own plumbing and that way completely cut out the middle man?

Of course what you need to remember here is that the client’s concerns aren’t always valid, and the links we’ve looked at throughout show how effective some of these articles can be. You know and I know, that very few people who read your article ‘Why You Should be a Plumber’ would ever actually become a plumber if they weren’t already considering it. And even then, that would have to happen a million times probably before someone set up a business in the same area as your client and began competing for the same market. And in that unlikely scenario as well, a bit of competition could actually be good for the local industry as a whole… These concerns are largely unwarranted and you might roll your eyebrows when your work gets rejected on that basis.

However, next time you’re writing an article for your client, spend a few minutes thinking about how it reflects on them, how it could affect their business, and whether there’s any chance you’re inadvertently going to be upsetting them with that idea. As the old adage goes: “‘the customer is always right”.

Image Credits:

Create,No Mistakes, Negative, Top Ways, Opinion, Money, Career

 Awesome Content Ideas Your Clients May Not Like
Jeet Agrawal is the co-founder of GetLinksPro, a small SEO company working with several top internet marketers and SEO companies. You can follow Jeet on Twitter.

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9 thoughts on “Awesome Content Ideas Your Clients May Not Like

  1. Hi Jeet,

    Good article overall. However, I would suggest looking up the proper use of those memes before using them again in your articles. For your convenience, here’s how they’re properly used (in the order you used them):

    1) The Most Interesting Man in the World Meme
    You should always start the first part with, “I don’t always…” and start the second one with, “But when I do…” You probably could have made it like this, “I don’t always make mistakes, but when I do, I’m still right.” Probably not the best, but it should give you an idea of how you can use this meme in the future. The rules/guidelines regarding the use of the meme has been pretty liberal these days as long as they make some sense.

    2) One Does Not Simply Meme
    The first line should always be, “One does not simply,” as a reference to the line “One does not simply walk into Mordor,” from the Lord of the Rings: The Fellowship of the Ring. The second line would be fine unchanged though. This meme is usually used to highlight certain tasks that can sound simple, but in reality, are not.

    3) Skeptical Third World Kid Meme
    This meme can be a bit harder to work with as it’s supposed to highlight things people from “First World” countries do that people from really poor countries wouldn’t really understand. For example, camping can be a fun activity for people from developed countries but people from poorer countries may not see it as such a fun activity. In this case, I can’t really come up with one that would be appropriate for the article and at the same time be an appropriate use of the meme.

    Happy to see people giving memes a try in their blog posts though!

    1. @Travin: Thanks for the explanation. I do use memes a lot and after a point you just want to break from that mould ;-)

  2. Not a fan of this article, I like the idea for it, but it suggests not providing content people would actually want to read. People on the internet are looking for how to guides, reviews, what things cost, honesty. It seems to be suggesting to write only about subjects related to yours, which make you look like an expert at what exactly????

    “The customer is always right” is ridiculous! Most people creating content are first consultants with expert skills that have been sought out to advise these online advertising neophytes.

    I like what Kieth had to say about the meme’s

    1. @Michael: Thanks for your feedback. I hope you understand the overall concept here. There are a LOT of good content ideas (some are presented here) that your clients may not like.

      You may have to convince your clients’ sometimes and at other times you will just have to agree with me on “The customer is always right” point.

  3. The article is perfect example of multi-themed content going haywire. Not a great piece of How to or Advice..!!

  4. Good article overall. You’ve nicely explained the concept with images. But if we follow the tips which Travin Keith has shared then it would be really great. @Travin I must say that you have nailed it hard. How nicely you’ve covered perfectly how we can explore meme at it’s best. Thank you all. Happy Halloween !! :)

  5. It’s a nice article with good information, Thanks for sharing this post Jeet. You’ve perfectly explained the thought with images. You can make a believer your clients. I really like the point “Top to way “It’s very beneficial point for readers !!