As we’ve covered, Product Listing Ads (PLAs) have recently taken their place as one of the most important tools in the digital marketing box for e-commerce accounts, and there are ways to set yourself up for success with bidding, targeting, and data feed management. Today, we’ll cover four under-the-radar points on images, text, pricing , …
When PLA’s were introduced as a major part of Google strategy a few months ago, most SEM’s felt like Google handed them a black box. Since that time, Google has done just as they said they would: make PLA’s a serious driving force for any competent e-commerce accounts. In one quarter, PLA’s went …
Through the holiday season, I began using Remarketing Lists for Search Ads (RLSA, formerly known as RFSA or Remarketing For Search Ads), and now it’s a regular part of my SEM repertoire. The tests I ran were on Holiday/Christmas products for an e-commerce stationery site. This selection of products is not the most ideal for …
