Todd Heim is CEO, co-founder, and SEO manager of Essential Internet Marketing, LLC, an SEM and Social Media Marketing company based in Albany, NY.
People are resistant to change. We find solace in our daily routines. And because social media sites have become a part of that routine (for better or worse) even small changes to those services can effect us. So while not every change is bad, and most (if not all) will have their naysayers, some changes are just harder to swallow than others. Here are 4 recent (and very public) examples...
Big brands have dominated advertising and traditional branding spaces for as long as advertising has existed. Their unthinkable marketing budgets have the ability to reach millions of potential customers in a single ad. But the tide is turning in the marketing world. While these large brands have embraced social media, they still have a distinct disadvantage at the local level. Local brands have the flexibility to cater their social media campaigns...
Social Media Marketing sure isn’t easy. It takes time to get to know the space you’re in, to network with like minded users, and to develop a strong content strategy that works within your niche and target social channels. But to make matters worse, there are users who can (and will) make your road to success even more difficult. So in order to prepare you for your journey, here are...
It’s all about the real estate. Google results pages have historically been about simplicity. Any search “options” have been such a little part of the UI that, let’s be honest, hardly anyone knew they were there. Before now, Google attempted to predict what users wanted by including universal search (such as news, videos, and images) right in the organic results. Most recently, social conversations (blog posts, twitter updates, etc.)...
A few weeks back we were promoting a link bait article on digg. Before long, the submission hit the front page but in a matter of minutes was then buried. In the meantime, however, it was quickly picking up steam on Twitter. Within a few hours, the article got picked up by a major online news source, retweeted, and it exploded from there. (and is still going 3 weeks later)...
Studying the front page of Digg or Reddit can give you some pretty decent insight into what kinds of content is worthy of the communities votes. However, it's nothing compared to what you can learn by reading and being an active member of the “social” part of social media: the comments. If you're looking for insights into the “algorithms” of your favorite social news & bookmarking sites, this is your...
You’ve lost your account…it’s gone. You can’t log in. All your activity has been erased. You didn’t get an email, not even a warning. You’ve emailed the site a number of times, and nobody will tell you why you’re now a blacklisted member of your favorite social media network. This is a common tale… all too common, in fact. Some social sites are better than others, but the...
Social Bookmarking sites aren't a huge mystery. If you think there's some “special formula” to the Digg and Reddit algorithms, for the most part: you'd be wrong. Sure, there's an algorithm at work there, but before you make that attempt at the front page, you need to work on the 2 major pieces necessary for success: great content, and a network of users to help promote it. The need for great content is self explanatory,...
Loren Baker
Ann Smarty
Alan Bleiweiss
David Harry
