Taylor Pratt is the Product Marketing Manager at Raven Internet Marketing Tools. With Raven you can conduct research and analysis, manage link building campaigns, track search engine trends, instantly produce ROI reports for SEO and SMM campaigns, and collaborate with team members with intuitive multi-user features.
One of the trends that I continue to see in the Facebook marketing world are all of the promotions companies are running to get new fans. The most popular strategy to achieve this is to give away discounts/prizes once fan counts reach a certain number. What about your existing fans? Sure they get the reward when you hit your fanmark (get it?), but what’s the benefit of sticking around afterwards?...
Over the weekend my wife and I ventured out to see the summer blockbuster, “Inception.” We absolutely loved it. It’s been getting great reviews and everyone’s been talking about it. The question is, why? Just last week Old Spice took the Internet by storm. There wasn’t a person I knew who hadn’t watched one of their amazing videos (and some were lucky enough to get one made for them)....
Now that we’ve defined our KPI’s and configured our analytics, it’s time to put together a client/management facing report that is both actionable and comprehensive. Reporting can be tricky. Everyone has a different opinion as to how you should format the report, what types of charts you should use, how much detail you should go into, etc. In my agency experience, what seemed to work best was breaking...
Last month I introduced the idea that by creating a Social Media Analytics Action Plan, you’d find it much easier to not only find the ROI of social media for your company, but you’ll also improve the effectiveness of your social media efforts. In Part 1 we defined our KPI’s, and now it is time to properly configure your analytics package so you can measure those metrics. Add ...
Last week I spoke at PubCon South on the Analytics Strategy panel on the topic of social media. This is something I’m very passionate about and during my preparation for the presentation I uncovered some scary statistics. According to a survey conducted by BazaarVoice in 2009, on average businesses have no idea what their ROI is on any type of social media activity: Here are a few of the...
Driving traffic to your website or Fan page through Facebook advertising is becoming a popular trend these days. And for good reason too! Facebook is easily capable of sending you thousands of highly targeted visitors! But with all of the advertising Facebook users are subjected to, what can you do to make your ad stick out? Traditionally, Facebook ad click-through rates (CTRs) are pretty horrible. From my research I’ve seen...
As more and more companies decide that investing in a Twitter account is appropriate for their marketing campaign, one thing that traditionally gets lost in the discussion is how they will measure success. A Twitter account, just like any form of marketing, requires a set of concrete goals that you hope to achieve through marketing in that channel. Are you looking to cut down on customer support calls? Looking...
Let’s face it, not only are Facebook fan pages the craze with clients these days, but one of the biggest obstacles with Facebook is tracking and measurement. Although Facebook’s analytics are slowly improving, for us data junkies it isn’t near fast enough nor is it sufficient information. Fan page owners are currently able to get insight into: (1) The total number of fans and active fans on their page. Active fans are defined as...
Loren Baker
Ann Smarty
Alan Bleiweiss
David Harry
