Recently I participated in an article where we outlined how to monitor and measure your brand in social media. It was a really fun article to help put together thanks to the great questions outlined by Debbie Hemley. One of the questions she asked I’ve been thinking a lot about: Have you changed your direction(s) …

Last month I started a post series that talks about the importance of understanding when your customers participate the most. The theory is that your content/message will seed better on those social networks if you understand that better. In part one of the series, we took a look at two of the biggest social platforms, …

This is a question I ask myself all of the time and make a point to analyze with any data I can get my hands on. The idea is simple: if you know when your audience’s participation is at its highest, you’ll know when the best time to seed your social content is. In my …

A couple of weeks ago, Jon Henshaw and I were interviewed on the WebmasterRadio show State of Search. During our interview, we were both asked a question that was posed to the host of the show at a recent conference: Do you think that in a few years websites will cease to exist? To give …

I’m amazed at how few marketers spend time listening to social networks before deciding whether or not to invest in them. Twitter and Facebook are often the perfect examples of networks you don’t necessarily need to participate in, but often companies get pressured into it because of all of the buzz they get. So what …

I think we can all agree that one of the biggest problems with social media is how much time it takes to implement a successful campaign. That time that you are spending strategizing, building personas, designing, implementing and analyzing is costing you and your company a ton of money – especially if you can’t justify …