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Taylor Pratt | Raven Internet Marketing Tools | @RavenPratt

Taylor Pratt is the Product Marketing Manager at Raven Internet Marketing Tools. With Raven you can conduct research and analysis, manage link building campaigns, track search engine trends, instantly produce ROI reports for SEO and SMM campaigns, and collaborate with team members with intuitive multi-user features.

Competitive SEO Analysis By the Numbers

One of the biggest knocks on competitive SEO analysis is that it's time-consuming. You can spend dozens of hours studying your competitors, and in the end, you still might not be able to outrank them. Instead, properly evaluate the return on investment of the core keywords you plan to target. It's easy to determine if they're worth your time, and you likely have everything you need: Average monthly search volume of the keyword AOL leaked ranking click-through...

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5 Reasons To Enter the Best Business Shorts Photo Contest

Today, Raven Internet Marketing Tools launches its Shorts Off Best Business Shorts online photo contest. Unlike contests where you have to RT or Like something to enter, we're asking for nothing except that you wear your best business shorts, take or get someone to take a photo of you in them and submit that photo. Why? 1. Because if you can wear shorts to work, your work is bitchin'. That's more than a work perk, that's...

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What Are You Doing with All of that Social Media Data?

Recently I participated in an article where we outlined how to monitor and measure your brand in social media. It was a really fun article to help put together thanks to the great questions outlined by Debbie Hemley. One of the questions she asked I've been thinking a lot about: Have you changed your direction(s) based on anything you've learned from metrics? Now you can read through her article to find mine and...

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Do You Know When Your Customers Participate the Most? Part 2

Last month I started a post series that talks about the importance of understanding when your customers participate the most. The theory is that your content/message will seed better on those social networks if you understand that better. In part one of the series, we took a look at two of the biggest social platforms, Twitter and Facebook. This time around we're going to take a look at social bookmarking sites and forums. Social Bookmarking Sites This...

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Do You Know When Your Customers Participate the Most? Part 1

This is a question I ask myself all of the time and make a point to analyze with any data I can get my hands on. The idea is simple: if you know when your audience's participation is at its highest, you'll know when the best time to seed your social content is. In my opinion it is very important that you collect your own data and not go with any published statistics. Each industry...

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Creating the Perfect Facebook Experience

Last week I was talking to my Dad about a company he has been invested in for quite some time. He asked me what I thought about the way they were using Facebook to market their medical device. Yep, a medical device. I said to him, "what do you need a fan page for?" He simply replied, "well, everyone seems to have them so we thought we should, too." And that's when I proceeded to thrust...

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Why Social Media Will Never Replace My Website

A couple of weeks ago, Jon Henshaw and I were interviewed on the WebmasterRadio show State of Search. During our interview, we were both asked a question that was posed to the host of the show at a recent conference: Do you think that in a few years websites will cease to exist? To give you more context, the gentleman who asked the question believes that social media sites like Facebook will replace the...

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The Power of Listening in Social Media

I'm amazed at how few marketers spend time listening to social networks before deciding whether or not to invest in them. Twitter and Facebook are often the perfect examples of networks you don't necessarily need to participate in, but often companies get pressured into it because of all of the buzz they get. So what are you supposed to do when your boss says to you: we need a Facebook page?...

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The Importance of Focusing on Actionable Social Media Metrics

I think we can all agree that one of the biggest problems with social media is how much time it takes to implement a successful campaign. That time that you are spending strategizing, building personas, designing, implementing and analyzing is costing you and your company a ton of money - especially if you can’t justify if it is even doing anything. It really astonishes me how much people focus on quantitative ...

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Link Building through Social Media Monitoring

So much of our online marketing efforts overlap with one another. With the right coordination, the line between search engine optimization (SEO) and social media marketing begins to blur. Marketing tactics that started out solely as a means for improving social media visibility are now transitioning into viable SEO strategies. One of my favorite examples of this is link building through social media monitoring. Social media monitoring is basically the process...

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