Tait Lawton

Tait Lawton is the founder of Nanjing Marketing Group, a company that provides Baidu paid search advertising management services and other Chinese-language digital marketing services to Western clients. Tait has over 10 years experience with search engine marketing and is fluent in Mandarin Chinese. He publishes a blog on Chinese digital marketing at East-West-Connect.com. If you have further questions about Baidu advertising, feel free to contact him or leave a comment below!

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Baidu Pay Per Click: 7 Tips for a Successful Campaign - November 6, 2012

Articles by Tait Lawton

PPC

Baidu Pay Per Click: 7 Tips for a Successful Campaign

Posted on November 6, 2012 by Tait Lawton | 12 comments

Baidu is the most popular search engine in China, with over 400 million users. When Western marketers think of entering the Chinese market, Baidu is often the first marketing channel they consider, especially for paid search marketing. I’ve had the opportunity of working with many Western companies that are experienced with Google AdWords, but new …