Are you tired of spending lots of time and money writing blog posts day in and day out to ensure you have fresh, quality content on your website? If so, it may be time to consider a user-generated content strategy. What Is User-Generated Content? First off, let’s define user-generated content (UGC) and why it’s useful: …
Local search engine optimization (SEO) is a specialized form of SEO focused on optimizing businesses and their websites for optimal visibility in local search engines. Local search takes into consideration not only the keyword the searcher entered, but also the location of the searcher, whether indicated through user settings, automatic detection, or a location in …
As a relatively new company, started in 2011, we had a decision to make. Would we invest our time in content marketing or would we stick with the old-fashioned outbound marketing strategies like cold calling and email blasting? We decided to unleash the power of content marketing. And it worked. After five months of disciplined content …
