Though the Google Analytics asynchronous tracking code isn’t technically all that “new” (considering its initial release date of 3/22/2010), plenty of webmasters whose websites were operating before this launch date never made the extra effort to switch from the ga.js version to the asynchronous code. In fact, these webmasters are missing out when it comes …
While there are plenty of great articles on the Search Engine Journal website that dissect current SEO best practices and provide excellent recommendations to current webmasters, all the advice in the world won’t make a difference in your website’s success if you don’t understand the terminology that’s being used in the first place! So if …
With the recent launch of Google’s “Penguin” algorithm change – which aims to cut webspam detected through a number of different avenues including low value backlinks and keyword stuffing – deploying proper keyword optimization across your websites will become more important than ever. Now, when I say “proper keyword optimization,” I don’t mean, “pick a …
Traditional marketing and PR are dead. Instead of the one-way “marketer to prospect” street that existed in the past, consumers are now able to communicate directly with one another on the internet – making online brand reputation management an absolute must. If you haven’t ever conducted an online brand reputation audit before, don’t worry – …
The web is awash with articles about how “social shares” (aka – mentions and link sharing on popular social networking sites) will be the “next big thing” in the world of link building. But do you really think that Google’s going to be gamed by the thousands of “+1” votes or hundreds of automated followers …
If you’ve ever opened your website analytics account and found a significant and surprising drop in search engine referral traffic, you know just how devastating a search engine penalty can be. But don’t panic! Not all search engine penalties are permanent, and with a little detective work and remedial action, you should be able to …
Google+ has been around for almost a year now and – shockingly enough – despite industry professionals rambling on and on about how “intuitive” and “user-friendly” the platform is, it has yet to make even the smallest dent in social networking stranglehold controlled by Facebook and Twitter. But although the fledgling network’s only users are …
On the Single Grain blog, we’ve talked a lot about the power of Google Analytics in general terms with the following posts: Google Analytics for Startups Comprehensive Guide to the New Google Analytics What to Do with Your Google Analytics Data But today, I want to take a look at a more specific application …
Sure, any old chump can follow SEO best practices and achieve the high SERPs rankings that lead to sustained business growth and profits. But do you have what it takes to trash years of hard work by flagrantly abusing Google’s policies? Here’s what you need to do: Tip #1 – Cloak your site If you …
Yes, prospecting for link building opportunities and reaching out to webmasters to drive new links back to your website can be done for free – but there are plenty of great tools out there that can make the process much easier and much faster! Check out any of the following options if you need a kick …
