In too many cases, SEO consultants get lumped into a single group: “Those guys who do Google stuff to improve your website.” In fact, there’s a wide range of different SEO solutions out there, from one-man shops to large agencies, all of which have different strengths and weaknesses and employ different techniques to improve a …
These days, offering consumers a mobile version of your website isn’t just a nice perk—it’s an absolute “must do” in a world of ever-increasing smartphone usage and market penetration. If you haven’t yet taken the time to build a mobile website version or if you’ve circumvented the process by installing a bland mobile template on …
Working in the field of website optimization may be many things, but it’s certainly never boring! If you’re new to the industry and wondering what your day-to-day activities should look like, consider the following elements for guidance on how good SEOs structure their word days: Link Building and Monitoring Because link building plays such a …
As we approach the Labor Day holiday, it’s a good time to look back and review all of the great content that’s been published so far this year. It’s been a busy time in the world of digital marketing, considering everything from the highly influential launch of the Penguin algorithm update to shifts in the …
In some ways, it’s odd to even look at the statement, “managing an Internet marketing team,” as few companies actually had dedicated digital marketing departments prior to the last five to 10 years! However, it’s a challenge that more and more businesses are facing, as a strong, vibrant Web presence is becoming a non-negotiable part …
The rapid expansion of both the internet and ecommerce has resulted in some seriously dramatic shifts in terms of business marketing best practices. If you’re feeling a bit lost in this new world of digital marketing, take a look at any of the following recommended resources to help get you up to speed! Digital Marketing The …
While I know that the realities of budget shortfalls and departmental cut-backs make the thought of hiring an SEO dream team seem unrealistic for most people, it’s still a good idea to keep this future vision in the back of your mind. That way, even if you aren’t able to hire as many staff members …
Have you seen a recent drop in your website’s traffic levels? Perhaps you’ve received a notification of unnatural SEO practices in your Google Webmaster Tools account? Unfortunately, SEO penalties can happen to any website, at any time. While it is possible to repair the damage incurred by these negative effects, it’s ultimately much more effective …
I don’t know about you, but nothing gets me more frustrated than seeing people online whine about how, “It’s sooooo hard to build links these days!” Really – if anything – the number of link building opportunities available today has only increased as new and different types of web properties have proliferated online! So if …
The URL of a webpage is an important factor as far as search engine optimization is concerned. Right after the title tags and meta description, a meaningful URL is considered a strong signal towards the “intent” of a page because, apart from Anchor text, a URL is the only parameter that can be used to …
