Recently, Google killed off (or at least substantially reduced) the SEO benefit associated with building websites on exact match domains (EMDs). And while I think that that’s a great step forward, it’s clear that Google still has a ways to go in terms of wiping away low-quality listings from the SERPs. And since you all …
SEO can be, at times, overwhelming to its practitioners. After all, there’s nothing easy about designing and carrying out an effective link building strategy, or about adjusting any of the dozens of on-site variables that play a role in your website’s natural search performance. Considering how prevalent this mindset is, it’s important to take a …
These days, it seems like you can’t even open an article online without hearing the importance of content marketing being mentioned. Hell, I’ll even admit that I’m guilty tossing this particular piece of marketing terminology around all too frequently, as I’ve mentioned it recently on my own site, for articles on my company blog, and …
It’s no secret in the SEO world that Google’s recent Panda and Penguin algorithm updates have killed off a number of backlink building techniques that were effective in the past. And with the elimination of these low-value tactics, SEOs have turned to linking strategies that focus more on providing value and building meaningful relationships between …
As a website owner, you’ve probably heard over and over again how important it is to build a community on your website. And while it’s true that engaging and maintaining a thriving online network is an important part of increasing sales and building perceived authority throughout your industry, what happens if, despite your best efforts, …
Does your organization have a comprehensive SEM plan that utilizes SEO, PPC, SMM, and content marketing paradigms to boost conversion rates and bring about both a higher on-site ROI and greater website profits? Does any of that even make sense to you? If you find yourself falling behind when it comes to discussing online marketing …
As a relatively new introduction to the corporate world, SEOs often have trouble finding their place and building allies within traditional businesses. Really, unless coworkers happen to have a passing familiarity with SEO (or the team’s mission is explicitly stated by upper management), SEO workers are often subject to confusion or even suspicion by colleagues …
Google’s Webmaster Tools program provides such a wealth of information that failing to take the few minutes necessary to set up your website with the program is downright foolish! To get started with the program (or to get a bird’s-eye view of some of the changes that may have occurred since you last logged in), …
In too many cases, SEO consultants get lumped into a single group: “Those guys who do Google stuff to improve your website.” In fact, there’s a wide range of different SEO solutions out there, from one-man shops to large agencies, all of which have different strengths and weaknesses and employ different techniques to improve a …
These days, offering consumers a mobile version of your website isn’t just a nice perk—it’s an absolute “must do” in a world of ever-increasing smartphone usage and market penetration. If you haven’t yet taken the time to build a mobile website version or if you’ve circumvented the process by installing a bland mobile template on …
