We all know that all backlinks are not created equal when it comes to their relative SEO value. But given the sheer number of linking opportunities that are available, how can you even begin to determine whether or not a potential backlink is worth the effort or not? If you’re new to the process of …
If you have recently launched a new company, let me go ahead and introduce you to your new best friend … It’s SEO! The goal of search engine optimization is to get your website to appear in the search engine results listings whenever users enter certain phrases into their search boxes. For example, if you run …
As a website owner or SEO, your time is limited. So why on earth would you waste on outdated tactics that are entirely unnecessary in today’s digital marketing environment? If you’re still carrying out any of the following SEO tasks, stop. There are too many other important areas to focus your attention on than to …
Website bounce rate, or the number of visitors who arrive on your site and hit the “Back” button without ever visiting another page of your content, often gets the short end of the stick by webmasters. Certainly, in many cases, there are more glamorous analytics metrics to attend to, including the results of highly useful …
One of the biggest criticisms that exists regarding the process of Search Engine Optimization (SEO) is that it’s entirely self-promotional—that is, that it manipulates websites based on what the search engines prefer to see, not based on what’s most beneficial to website users. As such, it would appear that a conflict exists between SEO and …
While there’s no arguing with the fact that content marketing appears to be the “go to” promotional strategy for digital marketers in 2013, that doesn’t mean that it’s easy! Cranking out consistently good content requires an incredibly high level of focus and a tremendous amount of energy. Realistically, it’s a difficult balance for any website …
So you want to learn what all those techie-types are referring to when they talk about link building, anchor text, title tags and on-site optimization? Welcome to the SEO club! Teaching yourself SEO can be a challenging process, but it’s not impossible. Take a look at the following step-by-step plan and then get started. Remember, …
There’s no doubt about it: A well-structured video marketing campaign is a great way to boost both your brand’s awareness and your company’s overall website success. To see just how great this option can be for promoting your organization, consider the following statistics: According to research conducted by ComScore, websites with video content hold viewer …
While it’s true that you no longer need to optimize your meta description and meta keyword tags in order to get your individual webpages ranked highly in the natural SERPs for your chosen keyword phrases, that doesn’t mean that you should ignore these fields entirely! In fact, because your page title and meta description are …
If you’re new to the field of blog management, you may have heard the phrase “evergreen content” thrown around time and time again by industry experts. But what is evergreen content and why is it so important to your blog’s overall success? Let’s clear up these questions and more by taking an in-depth look at …
