SEO Usability

One of the biggest criticisms that exists regarding the process of Search Engine Optimization (SEO) is that it’s entirely self-promotional—that is, that it manipulates websites based on what the search engines prefer to see, not based on what’s most beneficial to website users. As such, it would appear that a conflict exists between SEO and …

Blog Post Formatting

While there’s no arguing with the fact that content marketing appears to be the “go to” promotional strategy for digital marketers in 2013, that doesn’t mean that it’s easy! Cranking out consistently good content requires an incredibly high level of focus and a tremendous amount of energy. Realistically, it’s a difficult balance for any website …

teach yourself

So you want to learn what all those techie-types are referring to when they talk about link building, anchor text, title tags and on-site optimization?  Welcome to the SEO club! Teaching yourself SEO can be a challenging process, but it’s not impossible.  Take a look at the following step-by-step plan and then get started.  Remember, …

SEO Video 101

There’s no doubt about it: A well-structured video marketing campaign is a great way to boost both your brand’s awareness and your company’s overall website success. To see just how great this option can be for promoting your organization, consider the following statistics: According to research conducted by ComScore, websites with video content hold viewer …