Many content marketers are taking advantage of the benefits associated with setting up Google Authorship through the rel=”author” tag. The adoption of content authorship has given rise to an interesting dilemma that many employers will eventually face: what happens when a content author leaves the company? The implications of this question are far-reaching when you consider …
Inbound marketers are undoubtedly aware of AuthorRank and how much of a factor it can play in the success of content marketing efforts. If AuthorRank is a new concept to you, Google defines it as “the identity of individual agents responsible for content can be used to influence search ratings.” In other words, content written …
Over the last year, many debates have raged about whether SEOs should start referring to themselves as inbound marketers or a number of other broader disciplines. Many long-time members of the great church of SEO consider the very thought of calling themselves something different almost treasonous at first. After stewing watching our industry evolve at …
