The Power of the P.S: Do’s and Don’ts
The P.S. It's one of the most powerful copywriting tools in your arsenal and yet very few people know how to use it effectively and to its full potential. Here are a few ways to make sure your P.S. doesn't read like an afterthought.
DO: Restate the Benefits as a Summary This is particularly useful if you have a LONG sales letter, or a very detailed explanation of what people get...




