The Power of the P.S: Do’s and Don’ts
The P.S. It’s one of the most powerful copywriting tools in your arsenal and yet very few people know how to use it effectively and...
About
Sherice Jacob helps site owners improve website performance and increase conversions through her blog and custom design service at iElectrify. You can also follow @sherice on Twitter for more big bangs of inspiration and design coolness.
Articles
How to Turn Your Copy from “Bull” to “Believable”
Glaring red fonts and highlighted text aside, there’s one facet of copywriting that’s true no matter who you’re writing for – Yelling louder doesn’t make...
Are You Using This Copywriting “Silver Bullet”?
I can tell you from experience that without fail, one of the most common reasons websites suffer from a low conversion rate is because they...
Do Negative Headlines Work?
If you’ve dipped a toe or two into copywriting, one of the first things you’ll learn about is the power of negativity. Words like “Don’t”...
Is Your Copy Too Sugary Sweet?
Good copy persuades… Great copy sells. But sometimes, in that urge to be convincing, we throw so much charm and effort into the process that...
Be “Real” With Your Customers
A lot of today’s top copywriters got their start in direct mail, broadcasting and catalog pieces. Back then, the medium was strictly rooted in the...
Short Sentences Sell: How to Make a Big Bang with Little Words
When was the last time you read your own copy and set about cutting out any words larger than three syllables? It sounds like a...
Getting Personal with Your Copy
It’s a well known fact that people buy based on emotion. But more often than not, the kind of copy you read on web pages...
How to Find Your Writing Niche – Even in a Saturated Market
When I first started blogging, I made a huge list of topics I knew quite a bit about and could help others with. Unfortunately, my...
How to Change Your Domain While Keeping Your Search Engine Ranking
You’ve had your domain for a long time and it has served you well. Today, though, you’re looking to expand your online business and the...