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Scott Krager

Scott Krager

founder at SERPs Blog
Scott Krager is the founder of SERPs.com. SERPs is a daily SEO Dashboard that helps SEOs prove their work to clients and bosses.
Scott Krager

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Scott Krager

Latest posts by Scott Krager (see all)

  • ‘Relevancy is King’ Says Google VP at SMX London - May 16, 2012
  • Winning The Rank Tracking Game in 2012 and Beyond - March 26, 2012

Articles by Scott Krager

News

‘Relevancy is King’ Says Google VP at SMX London

Posted on May 16, 2012 by Scott Krager | 5 comments

In his opening keynote at SMX London, Amit Singhal, VP and Google Fellow, who rewrote the original Google algorithm upon his hire in 2000, said today that “Relevancy is King”. He added that Google looks at a combination of three signals (links, social, user actions) and how those signals support each other to build the …

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tracking keywords rankings and traffic = win
SEO

Winning The Rank Tracking Game in 2012 and Beyond

Posted on March 26, 2012 by Scott Krager | 4 comments

“Rankings are dead” “Personalization has killed rank tracking” You hear it at every SEO conference or meetup and yet, every agency and competitive SEO I know tracks their rankings, even if just a few. It’s time to shift the the discussion from if rank tracking is useful or not to the reality: we all track …

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