Imagine a teacher who can captivate a classroom of students for an hour, get applause and great reviews, but who has never had a student pass an exam, let alone pass the course. Would you consider the teacher a success? If you were that teacher, would you consider yourself a success? If “good” is the …
Articles by Scott Cowley
Adding pictures and graphics to your blog posts is an easy way to enhance your message. Using a Creative Commons picture or stock photo is common, but creating a custom graphic is unique. Not only do custom graphics help you craft the perfect complement to your text and improve “linkability,” but you’ll never get caught …
During the most recent PubCon, Kenny Hyder spoke in a session called “Online Brand Management Strategies” where he suggested that you should “own” all ten positions on the first page when someone searches for you. As Kenny pointed out, a few obvious sites can be used to accomplish most of this: (1) Individual/company website(2) Individual/company …