Scott Cowley is head of SEO at ZAGG in Salt Lake City, where he is also a board member of Social Media Club. He writes and speaks about SEO, social media, blogging, and promotion marketing.
Imagine a teacher who can captivate a classroom of students for an hour, get applause and great reviews, but who has never had a student pass an exam, let alone pass the course. Would you consider the teacher a success? If you were that teacher, would you consider yourself a success? If “good” is the enemy of “great,” then “approval” is the enemy of “success” in the blogosphere. Most people...
Adding pictures and graphics to your blog posts is an easy way to enhance your message. Using a Creative Commons picture or stock photo is common, but creating a custom graphic is unique. Not only do custom graphics help you craft the perfect complement to your text and improve “linkability,” but you’ll never get caught in that group of “people-who-all-used-the-same-stock-photo.” What if you don’t have the time or...
During the most recent PubCon, Kenny Hyder spoke in a session called “Online Brand Management Strategies” where he suggested that you should “own” all ten positions on the first page when someone searches for you. As Kenny pointed out, a few obvious sites can be used to accomplish most of this: (1) Individual/company website
(2) Individual/company blog
(3) Social media profiles
(4) Niche sites Sounds easy enough, right? After...
Loren Baker
Ann Smarty
Alan Bleiweiss
David Harry
