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Scott Cowley

Scott Cowley

Scott Cowley Marketing
Scott Cowley is an SEO consultant by night, marketing PhD student by day. He was previously head of SEO at ZAGG and SEO manager at SEO.com. He speaks and writes frequently about social media and digital marketing.
Scott Cowley

Scott Cowley

Scott Cowley

Latest posts by Scott Cowley (see all)

  • SEO in 2012: The Best of Times or the Worst of Times? - May 17, 2012
  • My 17-Point Checklist For Teaching Good Writing and Blogging - February 20, 2012
  • Pinterest: Link Building & SEO Strategies - November 28, 2011

Articles by Scott Cowley

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Blogs and Blog Search

Don’t Let Approval Overshadow Your Need For Blogging Goals

Posted on March 24, 2010 by Scott Cowley | 5 comments

Imagine a teacher who can captivate a classroom of students for an hour, get applause and great reviews, but who has never had a student pass an exam, let alone pass the course. Would you consider the teacher a success? If you were that teacher, would you consider yourself a success? If “good” is the …

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Blogs and Blog Search

DIY Blog Post Graphics For The Non-Designer

Posted on February 24, 2010 by Scott Cowley | 6 comments

Adding pictures and graphics to your blog posts is an easy way to enhance your message. Using a Creative Commons picture or stock photo is common, but creating a custom graphic is unique. Not only do custom graphics help you craft the perfect complement to your text and improve “linkability,” but you’ll never get caught …

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Social Media

Go Beyond The Default Social Profile Strategy

Posted on January 27, 2010 by Scott Cowley | 13 comments

During the most recent PubCon, Kenny Hyder spoke in a session called “Online Brand Management Strategies” where he suggested that you should “own” all ten positions on the first page when someone searches for you. As Kenny pointed out, a few obvious sites can be used to accomplish most of this: (1) Individual/company website(2) Individual/company …

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