If you’re interested in learning more about blogging optimization through SEO, you can join a free webinar I’ll be hosting today (March 23, 2011) at 11 am EST. Click here for more information. You don’t have to be an analytics geek or name your firstborn child Avinash to care about how people interact with your …
In blogging, the written word will never die, but 2011 marks a time in blogging where creating video content has never been cheaper, or easier. So what are you waiting for? Here are 23 reasons you should add video blogging (vlogging) to your mix. 1. Passion Are you using CAPS LOCK to demonstrate your passion? …
If you’re considering running a contest on your blog, it can be a great way to get new readers, build links, earn community goodwill, and position yourself top-of-mind in your niche. There are countless ways to screw up your own contest though. Here are some of the worst offenders. Giving away something people don’t want. …
On-page internal linking to benefit SEO will occasionally deal heavy damage to the conversion funnel. If sites wish to thrive in the future, on-page linking strategies needs to be planned holistically and framed with an understanding that SEO is just one aspect that needs to be considered. If you took inventory of all your site …
As hard as some web content copywriters try, they always find their writing rejected or sent back for major revision, often multiple times, because the style and substance doesn’t blend well with the client’s existing site. For a copywriter, this is a frustrating (not to mention time-consuming) experience, and there’s a temptation to become unnecessarily …
In many ways it makes as much sense to promote existing content on your blog as it does to create new content. Every site needs its share of new content to be successful, but it’s important to recognize many opportunities available to get more visitors to old content. Here are some of my favorites: Optimization …
Just noticeable difference (JND) describes the marginal difference in a stimulus (compared to a similar stimulus) needed for that difference to be perceived. Also mathematically represented as: That’s a freight train of earth-shatteringness, right? In blogging lingo, it means you can’t just be different from other blogs. You have to be sufficiently different in some …
If you blog, you neglect the RSS reader experience at your own peril. Even while Facebook, Twitter and other social platforms are becoming mainstays for news and content consumption (often at the expense of RSS), the reality is that RSS is still a vital part of blog optimization. With millions of people still using online and desktop RSS readers, …
What if your writing could have the captivating influence of a keynote speaker? Writing is little more than presenting with words, after all. It could be that writers aren’t learning from the speakers who captivate so well. Earlier this month, I attended presentations by Chris Brogan, Mitch Joel, and Julien Smith when they came to …
A few of the mainstream search blogs still offer up some morsels of meaty metrics, but many bloggers have turned from meat to “designer milk.” I can’t say I blame them, but I’m not going to keep looking to them for the best data, testing, link-building advice, etc. The state of the search marketing blogosphere …
