Sarah Johnson

Sarah Johnson is Manager, Client Services at LinkShare, responsible for search marketing client training and education, best practices development, and marketing and sales support. She joined LinkShare in 2008 and has held previous roles overseeing and managing paid search accounts as well as providing strategic counsel to search marketing clients.

Latest posts by Sarah Johnson (see all)

Five Ways to Improve Google Shopping Results - April 26, 2013
Cracking the Code on Facebook Search Marketing Success - November 29, 2012
Search Marketing Insight: How To Expand Into Canada - September 4, 2012

Articles by Sarah Johnson

Shopping Search

Five Ways to Improve Google Shopping Results

Posted on April 26, 2013 by Sarah Johnson | 1 comment

Ever since Google Shopping transitioned into a monetized service last year, marketers have been looking for ways to get the most out of it. After all, the service is making quite a name for itself. In fact, in the fourth quarter of 2012, Google Shopping sent 96 percent more traffic to sellers compared to Amazon …

Search Marketing

Cracking the Code on Facebook Search Marketing Success

Posted on November 29, 2012 by Sarah Johnson | 1 comment

Even though Facebook just hit the one billion subscribers milestone, a lot of marketers are still scratching their heads on how to make the most of the abundance of data volunteered by its users. From a search marketing perspective, the sheer volume of data on Facebook presents both an opportunity and a challenge when …

Search Marketing

Search Marketing Insight: How To Expand Into Canada

Posted on September 4, 2012 by Sarah Johnson | Leave a comment

If you’re looking to expand your search marketing program beyond the United States, put Canada on your map. With a steady rise in online advertising spend, Canada is ripe for advertisers that want to expand their reach, boost awareness, and drive sales. In a recent study, eMarketer looked more closely at online advertising in Canada. They …