When my SEO career begun and things began to develop, I begin to think I knew what I was talking about. I thought I knew this and I thought I knew that. My ego, somewhat ridiculously, began to expand, and I thought I knew more than I did. This state of knowing is referred to …
Google recently released a patent based on the browsing tendencies of “reasonable surfers”. Within, it details that previously, Google had followed a “random surfer” model – that every link on a page was equally important, without process or thought on user tendency or where the most used links would lie. This new development, the reasonable …
Unfortunately, links fall off the link graph. Google loves freshness, and as such, it is in their best interest to eventually stop indexing pages and shifting a page that still exists from one that does pass value, to one that doesn’t. As SEOs and webmasters, people who desire to have links that will continuously pass …
As SEO practitioners and content writers, we are taught to do two things with regularity when creating: link internally with great frequency, and also do our best to spread the link love by linking out to others. The SEO and time-on-page fundamentals that these things revolve around haven’t changed, but much of our thinking about …
Few television shows are as close to a one-to-one comparison to Search Engine Optimization like The Biggest Loser. From the personal trainers to the eliminations to the goal of the show, trimming down an SEO site is eerily similar to the weekly weight-loss programming seen frequently on NBC. Every contestant is obese. When a SEO …
Aaron Wall of SEOBook was recently interviewed on Small Business Trends Radio about SEO. During the interview, Aaron was asked which companies should and shouldn’t invest in SEO. His answer, and the question itself, brought up some legitimate questions that I hadn’t yet seen addressed in the SEO space. Does every company really need SEO? …
Webinars are a great place to learn any skill related to business and the internet. Unlike blogs and other content pieces, you aren’t forced to read text, which can get monotonous. The PowerPoint plus audio interface throws a nice wrench in your normal learning process and can help stimulate development. The professionals teaching webinars are …
