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Roman Viliavin | Promodo SEM Company | @viliavin

Roman Viliavin is the Vice CEO in Promodo SEM Company, European company with a focus on complex Internet marketing approach to online promotion. He has been succcessfully operating in SEM for 5+ years and already helped many prominent companies like Namecheap.com, BWIN, Hotel.info, Brocompany etc., to increase profit from their online presence.

Casino SEO: The UK Gambling Sites Promotion in the Search Engines

Britain is one of the most loyal countries to gambling with a developed legislative regulation in this area. The total gross revenue of gambling operators in 2010, according to the Gambling Commission of Great Britain, amounted about £ 5,7 billion. According to sociological surveys, 68% of British adults gamble in one way or another. There is a serious struggle for British gamblers among the leading operators, and in this...

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Geo Targeting for Western Sites

One of the most popular questions which our potential customers usually ask is the following question: which domain name to choose for work with western search engines? However, it`s good when this question is asked at once, but not at the stage when it is necessary to promote a site for the residents of Lincolnshire with the domain "ru" in Google.co.uk. I want to clarify one important point: there are two...

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Analysis of Online Marketing Campaigns Effectiveness from A to Z

Many people wonder why the last financial crisis almost hasn’t affected the Internet advertising market, while other industries had huge losses. Some experts said that the industry didn`t have much money, so it had nothing to lose. But other experts said that small and medium businesses (the basis of online advertisers) have not suffered really much. We think that another answer is truer: Internet advertising allows arranging target expenditure of...

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From Russia with Love: SEO for Russian Market

Some of you were probably facing the problem of search engine optimization in Russia, where Yandex is the leader among search engines and, and it is so different from Google. In this article we’ll try to introduce you to Yandex and, in particular, their new algorithm MatrixNet. History Officially, the search engine Yandex.Ru was announced at the exhibition Softoolon on Sept. 23, 1997. AT photo: Arkady Volozh, Ilya Segalovich, Elena Kolmanovskaya at the...

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SEM Report for Forex Niche: Competitors Best Techniques Revealed

Every serious online business during its development reaches the line when it becomes essential to clearly realize the market’s structure, see and feel your competitors, have a gust of the dynamics of demands of your potential customers. In the current report I would like to concentrate on such an interesting moment as market research, as it allows building business in the web on the solid ground and make corrections during ...

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SEO Guide for Web Hosting & Domain Registration Companies

SEO in the niche of web hosting and domain name registration In this article we`ll try to generalize our practices in promotion of companies that provide web hosting and domain registration services. We will talk about such questions: Analysis of hosting / domain name registration market and finding potentially advantageous promotion directions; Features of keywords selection in the conditions of SEO-pressure Definition of promotion strategy Methods of getting links Features of different queries groups conversion depending on geography Typical problems that interfere sites...

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SMX Advanced 2010 London: Participant’s Report – Day 1

Note from Ann: SMX Advanced 2010 London was quite some time ago but I found this article an awesome report - especially useful for those who couldn't make it to the event. Enjoy!Since 2007 London has already hosted three SMX conferences of general level, and perhaps, organizers thought the audience had at last got ready for more serious event – Search Marketing Expo Advanced conference, and we want to bring a report about this event...

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