I cannot for the life of me understand why people suggest that intentionally under promising and over delivering is a good way to manage client or customer expectations. Stephan Spencer is one of many who has recently offered this level of advice and suggested that it is good advice for those selling in the SEO business. I however want to call shenanigans on this type of advice. While I believe managing expectations...
Individuals new to online marketing are constantly asking me the same question. What are the best low risk, high reward, homerun style marketing techniques? The type of online marketing that will inundate their web properties with incremental traffic and increased revenues. Yet these very same marketers seem to have an almost unhealthy phobic fear of failure regardless of the risk level. In today’s modern marketing lexicon low risk has somehow become synonymous with guaranteed success, but...
Loren Baker
+Ann Smarty
Alan Bleiweiss
David Harry
