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Rhea Drysdale

Rhea Drysdale is Co-founder and CEO of Outspoken Media, which specializes in SEO consulting, link building, reputation management and social media. With more than seven years experiences, Rhea has spoken at SMX, SES, Web 2.0 Expo, Pubcon, Blog World Expo and BlueGlass. She has also been featured on CNN.com, in the Wall Street Journal and in SEO: The Search Engine Optimization Bible as an industry insider.

SEO, Meet SMM Session at SMX Advanced

Social Media Marketing in 60 seconds: Social media is here to stay. Google and Ask recently embraced social sites with massive updates. If you want to dominate the SERPs, you should find an edge with social media whether it’s through how-to videos, brand evangelist blogs or custom communities. Or all of the above! When you submit your site, brand or products, understand that just submitting content won’t always translate to success. You need to work at building a relationship...

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Duplicate Content Session at SMX Advanced

Duplicate content and Buffy the Vampire Slayer. What do these have in common? They shed some light into the bizarre psyche of Google developers, but were also at the heart of the Duplicate Content session at SMX Advanced. Duplicate content in 60 seconds: Determine whether your site is experiencing intentional or accidental duplicate content or both. If intentional, block abusive IPs, detect user agents, block specific crawlers, add copyright information to the content, request the duplicate site remove...

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Google’s Matt Cutts on SEO : From SMX Seattle

Rhea here! If you don't know who I am, it's probably because I'm the least published SEJ contributor and well-known IT girl of SEO blogging. To correct this I decided to cover all of the organic sessions for Search Engine Journal at SMX Advanced in Seattle. The truth be told, I just wanted to get on the VIP Google party list and receive prank calls from the industry’s most respected SMM princess. Alas, Loren...

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How to Write Good for Search Engine Marketing

If you do not recognize the obvious grammatical error in the title, you MUST read this article; I wrote it specifically for you! If you only have five seconds to spare, just remember the three C's of optimized copy: be concise, correct and credible. In 2003, Kathy Kiely published an article in USA Today discussing the impact of bloggers on presidential campaigns. Despite the subject matter, Kathy's points still apply today, "Many bloggers are not...

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11 Networking Tips for Search Marketers

As a relative newbie to the industry I've managed to befriend experts, become a contributor to Search Engine Journal and win an iPod. Not bad for a 24-year-old from Jacksonville, FL who was looking for a career change just six months ago. How did I do it? I'd like to attribute my networking success to good looks. Unfortunately, redheads only attract a small percentage of the population (a greater percentage is actually repulsed by...

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