In Exposing the Invisible Web to Search Engines, I mentioned that new blogs often have pages that are essentially invisible, and that many remain that way. One reader strongly disagreed, to the point of saying on Digg that he was burying the story for being inaccurate. The fact is, under the definition of Invisible Web, any page not indexed is invisible. While blog pages MAY get indexed, they do not have to be. Disproof by...
Here's some search engine news you may have missed recently. Digg Behavior Analyzed If you didn't catch it already, New Scientist has a look at the popularity behavior of articles at news sites, including social ones such as Digg. What they found isn't all that surprising: that interest in an article decays in an exponentially decreasing manner. Specifically, story popularity decreases fast in about 69 minutes. They analyzed 1110 stories from January 2006, but say that...
In the 90s, some startups dreamed of being acquired by Microsoft. In the 00s, do they dream of being acquired by Google? I mean, what hasn't Google bought lately? In the recent past, Google has purchased web software companies to further their MS-Office-like suite of tools, a huge online advertising network, Doubleclick, (with attached SEO business, Performics), and now a video-conferencing technology company, Marratech. I'm sure I'm missing several other purchases of note,...
The Invisible Web (aka Deep Web) is that humoungous slice of the Internet's web pages that traditional search engines either have not indexed or cannot index. Often, if they cannot index a page, it's because the page is database-driven and requires a human trigger before it is rendered in your web browser. For example, you may have to ask a question, such as "show me all the job listings for project manager," using an...
Search Engine Journal's Ahmed Bilal has an article at Marketing niche SEO and how the industry will change in the next two months. It's part of the scholarship contest, and an excellent read, as well as a launching point for this article, which looks at some organic linkbuilding activities. Recently, one of my clients that I mostly write for said they'd like to rank #1 for two keyphrases for which they are #2 in Google....
This is a continuation of the article Link building structures: hunters and collectors. What I'm doing is looking at web traffic control from a graph theoretic perspective. This is article is hypothesis, though I believe you can use the principles in reality. Look at the diagram below. There are a number of different types of graph networks and clusters. Overall graph shows nodes and clusters of mixed connectivityThe green node is a hub site. Everything in blue...
This is a brief introduction to graph theory as it applies to both internal and external link building. The concepts here will be re-used in future posts, and I'll refer back regularly. It's my guess that Google has hired numerous employees with PhDs in Mathematics for a variety of reasons, one being that their PR (PageRank) algorithm requires a graph theoretic approach to analyzing links, to determine whether or not they are "natural" and "organically...
[editorial] Google appears to be going after paid links, and they want you to do the work for them by reporting such links, regardless of the reason they were bought or sold. Check out Matt Cutts's post How to report paid links and notice that he appears not to have responded to the comments that mention Text Link Ads or similar brokers. This will be a huge disappointment to all those small websites that make...
Cliqueishness is part of normal human behavior - an extension of clannishness. Though when it comes to websites, you don't expect that sort of thing, except maybe in a blog network. Why not? Well, isn't the Internet about promoting global views? Being part of a clique of websites linking to each other could harm your SERPs rankings. (I'm not insisting this is true, but it could be - which is what I'm examining here.) How do...
My introduction to search engines came about in 1994. I'd been using the "world wide web" in email, ftp, and newsgroup form for several years by then. I was hired by a company to the write the user documentation for their search engine module.
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Loren Baker
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