Search Engine Journal

Has Yahoo ceded victory to Google? Yahoo! is saying that search is history and is planning to fight other battles. Yahoo! believes personalization is the future of the web and is more important than search. In the meantime, they’ve opened up their Panama ad platform by launching a commercial Search Marketing API program, which might […]

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Utilizing Keyword Domains for Corporate Sites
Mark Fulton at DotSauce points to a list of 190 keyword domains, compiled by SearchDomainsForSale, used by various corporate entities to promote various aspects of their business. Some of these domains house minisites that come across as PSAs (Public Service Announcements) - which if sincere is a great marketing […]

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Yahoo Pipes, to date, seems one of those unsung tools that could really be useful, especially to SEOs. However, when I scour the sixty plus SEO blogs whose feeds I subscribe to, I don’t see Yahoo Pipes mentioned much. (I just checked.) But it can be of use:

Aggregate multiple related web feeds.
Filter for desired topics.
Sort […]

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Robert X. Cringely, in his I, Cringely, blog at PBS writes about the final days of Google. This is sort of what I’ve been saying: that the company who’ll take on Google hasn’t come into existence yet, or at least haven’t revealed themselves. I figure we will know in the next 4 years, that they’ll […]

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Several bloggers have suggested writing about the linkerati as way to draw editorial backlinks. This post is a sort of lens to some great articles elsewhere, plus a bit of value-added on my end.
Rand at SEOmoz identified the linkerati, and says that every site is linkbait and linkerati worthy. But that’s provided that you […]

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Hypothesis: PR5 and up sites retain PR better than PR4 and below. Fact: Not true, especially if you have paid links, as Loren pointed out earlier today. With the recent Google PR rollout, I’ve seen PR5 sites go down when they had no Google ads and PR5 sites stay level when they had AdSense. That […]

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With the explosion of blogs the past two years, a common refrain is that Google AdSense does not earn the majority of website/ weblog publishers enough to buy even a cup of coffee per day (depending on where you live, of course). While I doubt there’s yet a mass migration away from AdSense, bloggers have […]

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Technorati Ranking Metric: Hot or Not?
Technorati recently made a few changes in functionality and features to their blog search engine/directory. One change is to their blog ranking metric.
Using SearchEngineJournal.com’s rank as an example, previously Technorati might have said “387 links from X blogs”. Now it says “387″. The total number of links from other blogs […]

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Google’s Chaos and Order
According to Google CEO Eric Schmidt, Google’s new focus [NY Times; subscription req’d] is search, ads and apps but that their “underlying mission has not changed.” Interesting. One might think otherwise. They’ve moved from just search to adding ads to buying up a whole slew of web applications - albeit good ones, […]

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Sometimes, your link building activities should or must take place on a secondary domain, away from your focal point (primary domain). There are several reasons this might be:

No advertising.
You want to publish quality content with no hint of advertising on the same domain, whether to build trust or some other reason.

Technical difficulties.
Your focal point domain […]

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