Sites with hundreds of thousands of pages, or even millions, may not ever get all their pages indexed. This is because of a concept sometimes referred to as “crawl equity”. Crawl equity refers to the fact that since crawling a site with millions of pages takes a significant amount of bandwidth for search engines, only …
Online publishers have a unique set of search marketing challenges compared to most B2B or ecommerce sites, and in an increasingly competitive landscape. One major challenge is that as new content is produced daily, optimization efforts required become much more complex and need to be executed by the content producers themselves. Other challenges include the …
According to Wikipedia, “customer service is the provision of service to customers before, during and after a purchase”. To prove how current they are, small companies and big brands alike are diving headfirst into Twitterville, but not always with the entire process of customer service in mind. In the past, I’ve discussed the importance of …
Layoffs and budget cuts abound, there is no doubt that this recession is putting some serious pressure on marketers of all types. I feel very fortunate to be working in an industry that is almost recession proof – with the ability to track the majority of online efforts at an incredibly granular level; it’s hard …
As most of you have already heard, Google Webmaster Tools is getting a facelift. Changes include a simpler dashboard and more intuitive navigation, more top search queries and message subscription, among others. In light of this change, I thought I’d revisit my love/hate relationship with Google Webmaster Tools. My Favorite Uses: Duplicate Title Tags: a …
As I’m returning from SMX Advanced in Seattle, I keep thinking about the presence of Bing and the lengths at which Microsoft is going to promote their new search engine. Between lighting up the space needle during the launch party, the television commercials and $100 million in advertising, I couldn’t help but question the extent. …
I ran across this on Facebook the other day: Brutal. Thankfully, my parents aren’t there yet. But more and more I’ve got coworkers, friend’s parents, industry peers and clients “friending” me on Facebook. I enjoy seeing these folks on a more human level as it’s hard to feel connected with someone you’ve never met or …
I’m currently reading Don’t Make Me Think (A Common Sense Approach to Web Usability) by Steven Krug. If I wasn’t already sold on the word-of-mouth references, the simple fact that I’m flying through the easy-to-read format is enough to remind me that this guy knows a thing or two about the field of usability. Krug …
More than 60% of Twitter users in the U.S. fail to return the following month, as recently reported by Nielson Wire. Quite a negative statistic with all the hype and publicity Twitter has been receiving as of late. So why are new users dropping out? How can this be avoided? A Background on Bailing The …
To be clear, I’m a big fan of Facebook, both personally and professionally. As a 20-something I’m addicted to keeping track of friends and secretly stalking new people I meet. As a search marketer, I’m a strong supporter of (relevant) business participation as an effective tool for brand awareness and customer engagement. With that said, …
