Rachel Andersen works for the Portland based SEM agency Anvil Media, Inc. She has expertise in all aspects of search engine marketing and specializes in SEO for large sites. Andersen has been responsible for the development and execution of countless search and social marketing campaigns over her time spent with Anvil.
As I’m returning from SMX Advanced in Seattle, I keep thinking about the presence of Bing and the lengths at which Microsoft is going to promote their new search engine. Between lighting up the space needle during the launch party, the television commercials and $100 million in advertising, I couldn’t help but question the extent. As a whole, the search marketing industry tends to frown upon traditional...
I ran across this on Facebook the other day: Brutal. Thankfully, my parents aren’t there yet. But more and more I’ve got coworkers, friend’s parents, industry peers and clients “friending” me on Facebook. I enjoy seeing these folks on a more human level as it’s hard to feel connected with someone you’ve never met or only know on a stuffy professional level. But are these relationships hurting our careers? If you are...
I’m currently reading Don’t Make Me Think (A Common Sense Approach to Web Usability) by Steven Krug. If I wasn’t already sold on the word-of-mouth references, the simple fact that I’m flying through the easy-to-read format is enough to remind me that this guy knows a thing or two about the field of usability. Krug certainly made a conscious decision to make this book an easy read, with tons ...
More than 60% of Twitter users in the U.S. fail to return the following month, as recently reported by Nielson Wire. Quite a negative statistic with all the hype and publicity Twitter has been receiving as of late. So why are new users dropping out? How can this be avoided? A Background on Bailing The general public has become accustomed to a loosely universal expectation of what is considered social media....
To be clear, I’m a big fan of Facebook, both personally and professionally. As a 20-something I’m addicted to keeping track of friends and secretly stalking new people I meet. As a search marketer, I’m a strong supporter of (relevant) business participation as an effective tool for brand awareness and customer engagement. With that said, I’m more than a little disappointed in Facebook’s lack of basic functionality and advertiser tools. While...
Loren Baker
Ann Smarty
Alan Bleiweiss
David Harry
