In the SEM world, “link bait” is a common tactic designed to capture a large audience in the hopes that a given piece of content will become “viral” and in turn, acquire a significant amount of links. Link bait has been around for years and although tactics and forms have changed, the fundamental concept has …
Hire an agency? Take it in-house? What’s the best way to ensure a successful approach to improve the online presence of your company? These decisions can be tough, and there isn’t just one right answer. Of course, coming from an agency myself, I would love to be able to say that agency relationships are always …
So BP’s reputation is obviously on the line. Well, “on the line” is a gross understatement, but you know what I’m saying. And in the search engine marketing world, many have taken notice of their aggressive efforts to manage their reputation online. According to a recent Search Engine Watch article, estimates near $1M a month …
I don’t know about you, but I absolutely love the Google search suggestion feature. Not to be confused with related searches, Google search suggest displays a drop down of popular search queries as you begin typing into the search bar. The feature has gained a lot of attention for sometimes pulling some very funny suggestions …
For years now, search engine marketers have been predicting the death of SEO. I’m not sure why we’re all so quick to denounce our livelihoods, and I’m also not sure I agree with the sentiment. SEO is Dead (2006): Stoney deGeyter predicts that SEO-only providers would be “dead” by 2010. SEO is Dead. Long Live, …
Most of us in the search industry are pretty much aware by now that simply tracking individual keyword rankings to determine performance is all but a dead SEO practice. This scene is played out for a variety of reasons, due largely in part to personalized search and Google serving search results based on a searcher’s …
Competition is stiff these days. It’s getting harder and harder to achieve optimal search engine rankings, at least without professional help. So how to compete in a space where it might not be feasible to increase rankings for your most competitive keywords? Believe it or not, there are actually plenty of ways to leverage existing …
Back in November, Google announced that they would be rolling out “site hierarchy display in search results” to be (occasionally) displayed in search results instead of their exact destination URL. The reported purpose for this type of URL display is to offer a better search experience to the user by providing context surrounding a given …
There has been quite a bit of buzz surrounding the concept of trust these days. More specifically, how TrustRank is likely to have a strong correlation with search engine rankings. This is not a surprise to most SEO’s, as trust-building activities such as link development have long been commonplace for just that reason. What seems …
Earlier last week, and with much anticipation (from me anyway), Facebook launched their new ad manager. I was lucky enough to get access to the beta, but I have to admit that I’m very disappointed with the new interface. Which is way worse than being angry, right? According to Facebook, the new ad manager includes …
