Last week, I wrote about how to better take advantage of Google Analytics internal site search reports and types of information about site behavior that can be gleaned from them. This week, I’d like to expand on that post to discuss the next steps – what to actually DO with that information. Let’s dive in. …
Internal site search tracking – set it up and use the data to see what your visitors are looking for. Done and done right? Actually, not the case. If you haven’t been digging into your Google Analytics internal site search reports as of late, start now. Why? Internal site search data will enable you to …
With the release of Google’s new +1 feature, it is clear that Google is working hard to oust Facebook from their social throne. As a search marketer, I think the new feature is pretty great. Eventually AdWords advertisers will be able to get statistics on what ads have the most +1’s and Google Webmaster Central …
Let’s be real, standard ranking reports for targeted keywords are dead. With the latest changes in local search, personalization, etc. simply tracking search engine rankings do not tell the whole story. In addition to the challenges of tracking rankings for a set of targeted keywords, what SEO’s often miss out on is the ability to …
On Wednesday, the 5th annual search marketing conference, Searchfest took place in my humble town of Portland Oregon. This is always a great conference with amazing speakers and really smart people asking really smart questions. I attended the advanced track sessions and thought I’d share my favorite takeaways from the day. Conrad Saam’s rankings rant …
The other day I was reading the latest Mother Jones and came across an interesting note from the editor. They talked about the importance and difficulty of choosing a magazine cover and that despite the fact that they are a non-profit, they still rely heavily on reader support through sales. So when the time came …
It’s no secret that I love Google Webmaster Tools. Back in 2009 I wrote about my favorite features but also what I wished for improvement. Since then they’ve added most of the features I was longing for and much more. Most recently, the Top Pages report has been added to the “search queries” section of …
Obviously the newspaper industry is struggling. Industry analysts, journalists and online marketers are frantically scrambling to come up with a smart solution to monetize content and compete with quick and agile bloggers. But while the ship is sinking, social media can act as a great short term solution to keep things afloat. While the newspaper …
On this Election Day, I’d like to discuss what I believe to be one of the most critical topics in search today: structured data. As millions of new pieces of content are added to the web each day, all in different types of formats and each with their own purpose, search engines need ways to …
Indexation. Ensuring that all your site’s important pages are indexed is absolutely at the root of a sound SEO strategy. More often than not, websites with thousands of pages run the risk of not being able to get all their pages indexed. What’s more is that if this is you, you might not even know …
