SEO is one of the most effective long term marketing strategies available to businesses that would like to increase their online exposure, but deciding who to hire for SEO work isn’t always an easy decision. Some SEO firms take shortcuts that can temporarily boost rankings, but harm your reputation in the long run. Others have …
A couple weeks back, Google’s head of web spam Matt Cutts said that there will be a massive update to Penguin sometime this year, and that he expects it to be one of the most talked-about updates this year. So strap in and buckle up, if you haven’t been adjusting your strategy, there’s a good …
Cyrus Shepard recently discussed the growing importance of natural links, stressing that the less control you have over the anchor text, the more useful a link is. In the video, he recommended using press releases and guest posts to draw exposure to “linkable assets,” rather than using them to build links directly. This is an …
As the search engines change, the amount of effort required to build a resilient and worthwhile link increases. It’s becoming difficult enough that some are starting to argue that link building is becoming passe. Link earning is the way to move forward. Easier said than done, no doubt. Most link earning guides focus on the …
Penguins and Pandas abound, and SEO has changed forever. Consultants everywhere debate just how many SEO tactics will become outdated in the years ahead, but is it possible we’re asking the wrong question? In reality, the tactic doesn’t matter nearly as much as the way you approach it. And there’s a very simple reason for …
We recently talked about how link building is anything but a cookie cutter process. Response was mostly positive, but a few of you have correctly pointed out that it certainly can be boiled down to a process. This is absolutely true, and without careful planning a link building campaign starts to fall apart. Today we’re …
If you’ve been doing link building for a significant amount of time, you already know that it’s not a simple or linear process. Even so, it’s easy to fall victim to habit or convince ourselves that there’s only one “right” way to do things. That’s why we’ve put together this post to remind ourselves why …
Social media has revolutionized the way we use the internet, and how we consume information. Consumers are no longer the silent majority, and media companies are no longer the gatekeepers of information. Small businesses can now engage in back-and-forth communication with consumers without traditional media as an intermediary, and this gives the modern eCommerce site …
Whenever an SEO firm brings up ethics or transparency, they can expect to hear a backlash of comments. “They’ve been brainwashed by Google.” “They’re just another sheep in the herd.” “They’re afraid of thinking outside the box.” And so on. But we’re not ignorant of Google’s business motives, we do things our own way, and …
One question is on just about every SEO’s mind as we confront the New Year: “What strategy will protect me from updates in the future?” Finding the right balance between sustainability and immediate impact is hard work. How do we move forward? It’s our opinion that we need to start shifting gears in this industry. …
