Patrick Langridge

Patrick Langridge is an SEO Consultant for Screaming Frog, a UK based agency and SEO tool producer including the Screaming Frog SEO Spider. Follow Patrick on Twitter at @patlangridge

Latest posts by Patrick Langridge (see all)

I am an Angry Shark and I Want to Kill a Bunch of Penguins (Google Penguins) - August 22, 2012

Articles by Patrick Langridge

SEO

I am an Angry Shark and I Want to Kill a Bunch of Penguins (Google Penguins)

Posted on August 22, 2012 by Patrick Langridge | 10 comments

Building links in 2012 is a tough job. Years ago, you just needed to buy a ton of exact match anchor text links and point them to your desired location, and you’d be ranking in first position in the SERPs. Drop to second? Buy even more heavy anchor text links. It was quite seriously, a …