Paras Chopra

Paras Chopra is CEO of Wingify. Their flagship product Visual Website Optimizer is a market-leading A/B testing software used by thousands of enterprises and SMBs worldwide. He also write the popular I love Split Testing blog. You can follow him on Twitter @wingify

Latest posts by Paras Chopra (see all)

How to Write a Killer AdWords Ad by Treating It a Mini Landing Page - June 14, 2011

Articles by Paras Chopra

PPC, Search Marketing

How to Write a Killer AdWords Ad by Treating It a Mini Landing Page

Posted on June 14, 2011 by Paras Chopra | 24 comments

Suppose you launch a new campaign on AdWords and have used all ninja tricks to make sure clickthrough rate (CTR) is high. Once the campaign is made live, much to your disappointment, you discover that CTR is pathetically low. Story sounds familiar? Click through rate is to text ad what conversion goal is to a …