The Future of Online Advertising conference was held last week. If I had to summarize the information given by 11 speakers, I’d have to write about 10 pages. So, instead I’ll begin with my first summary on Ron Belanger’s (VP, Agency Development of Yahoo!) presentation. The future of search marketing is in understanding the consumer …
If you think social networking was only for the young demographic, think again. The Institute for Corporate Productivity (I4CP), recently held a survey and found 65% of business professionals are connecting to social networking websites. The most popular in order was LinkedIn, Yahoo360, and Myspace. Some of the stats collected by I4CP are as follows: …
In an effort to improve pricing bids for advertisers on Yahoo’s content network, Yahoo launched its new quality based pricing. If you’ve done PPC with Yahoo! Search Marketing and opted into their content network, you’ve probably seen a tremendous amount of clicks within the hour of launching your campaign. I think Yahoo’s content network has …
It’s Friday and thought to put a fun blog post up. I stumbled upon some questions which were published by Google as a recruiting tool. Now, I’m not sure how old/new these questions are that were published, but most likely still used. Answers are provided in Bold. 1) Solve this cryptic equation, realizing of course …
One of the main things I do to run successful campaigns online is always look offline. As I was watching television tonight, a Yahoo! Answers commercial came on and BOOM…It’s time to really jump on it. If you’re in the social media craze or doing SMO (social media optimization), give Yahoo! Answers a shot. Yahoo …
While the search engine is the single most used tool on the Internet (Google, Yahoo, Baidu, etc.), social networking sites are next in line. The rapid growth of these sites is great news for online marketers as well as Web 2.0 entrepreneurs. Hitwise reported social networking sites grew by 11.5% from January to February 2007. …
eMarketer reported ad spend in the social networks will reach $2.5 billion by 2011. These social networks are not only generating a buzz online, but offline as well. Marketing agencies are entering the social space with growing consumer interest in the social marketplace. Branding through social networks such as MySpace is becoming a priority for …
For the past three months or so, the online marketing industry has taken on a big shift in market interest. Social Media is becoming a topic of conversation in every search marketing blog. Everyone talks, everyone listens. SEO still remains a mystery to most, but much better understood now by many. Blogs and forums, as …
Over the years, the engines have developed algorithms to make search as relevant as possible to the user. In the early 90’s, optimizing your website didn’t take the time and work as it does now. It also wasn’t that long ago at all where you can bid for almost any keyword and show up in …
According to Hitwise, Google accounted for 65% of all U.S. search in April. The trailing search leader Yahoo accounted for 20.73%, MSN 8.46%, and Ask 3.69%. Google is the only engine which has consistently increased its search volume up 11% from last year at this point. Many in the search marketing industry preach about moving …
