Pablo Palatnik is the author of the blog PalatnikFactor, focusing on all things Online Marketing and Search Engine Optimization specialist for Fortune3, a shopping cart software company by online retailers, for online retailers.
The Future of Online Advertising conference was held last week. If I had to summarize the information given by 11 speakers, I’d have to write about 10 pages. So, instead I’ll begin with my first summary on Ron Belanger’s (VP, Agency Development of Yahoo!) presentation. The future of search marketing is in understanding the consumer 2.0. What does this mean? As the internet has changed to become what it is today,...
If you think social networking was only for the young demographic, think again. The Institute for Corporate Productivity (I4CP), recently held a survey and found 65% of business professionals are connecting to social networking websites. The most popular in order was LinkedIn, Yahoo360, and Myspace. Some of the stats collected by I4CP are as follows: “About half (52%) of respondents whose organizations are using social networking sites do so to keep internal staff and...
In an effort to improve pricing bids for advertisers on Yahoo’s content network, Yahoo launched its new quality based pricing. If you’ve done PPC with Yahoo! Search Marketing and opted into their content network, you’ve probably seen a tremendous amount of clicks within the hour of launching your campaign. I think Yahoo’s content network has gotten the rep to get you traffic, but low conversion rates. Yahoo states in an email sent to all advertisers,...
It’s Friday and thought to put a fun blog post up. I stumbled upon some questions which were published by Google as a recruiting tool. Now, I’m not sure how old/new these questions are that were published, but most likely still used. Answers are provided in Bold. 1) Solve this cryptic equation, realizing of course that value for M and E could be interchanged. No leading zeros are allowed: WWWDOT - GOOGLE = DOTCOM Answers: 777589 -...
One of the main things I do to run successful campaigns online is always look offline. As I was watching television tonight, a Yahoo! Answers commercial came on and BOOM…It’s time to really jump on it. If you’re in the social media craze or doing SMO (social media optimization), give Yahoo! Answers a shot. Yahoo recently announced a new mission statement, which is to “connect people”. That’s exactly what we’re seeing with Yahoo...
While the search engine is the single most used tool on the Internet (Google, Yahoo, Baidu, etc.), social networking sites are next in line. The rapid growth of these sites is great news for online marketers as well as Web 2.0 entrepreneurs. Hitwise reported social networking sites grew by 11.5% from January to February 2007. Social Network Market Share: Myspace: 80.74% FaceBook: 10.32% Bebo: 1.18% BlackPlanet: 0.88% Xanga: 0.87% iMeem: 0.73% The U.K. is showing great potential for marketers and entrpenuers...
eMarketer reported ad spend in the social networks will reach $2.5 billion by 2011. These social networks are not only generating a buzz online, but offline as well. Marketing agencies are entering the social space with growing consumer interest in the social marketplace. Branding through social networks such as MySpace is becoming a priority for companies such as Pepsi, and other big ones who are putting a lot of their online marketing budgets into the...
For the past three months or so, the online marketing industry has taken on a big shift in market interest. Social Media is becoming a topic of conversation in every search marketing blog. Everyone talks, everyone listens. SEO still remains a mystery to most, but much better understood now by many. Blogs and forums, as well as the growing market of search engine industry conferences have given many people many answers to strategies and...
Over the years, the engines have developed algorithms to make search as relevant as possible to the user. In the early 90’s, optimizing your website didn’t take the time and work as it does now. It also wasn’t that long ago at all where you can bid for almost any keyword and show up in the results until Google implemented the Quality Score to the engines algorithm to also make that part of search more...
According to Hitwise, Google accounted for 65% of all U.S. search in April. The trailing search leader Yahoo accounted for 20.73%, MSN 8.46%, and Ask 3.69%. Google is the only engine which has consistently increased its search volume up 11% from last year at this point. Many in the search marketing industry preach about moving on to other 2nd tier engines with Google’s high cost per keyword (in competitive industries) and strict quality score regulations. Moving on to...
Loren Baker
+Ann Smarty
Alan Bleiweiss
David Harry
