As the world of Web 2.0 has brought many new components to the user, aside from social communities which keep emerging and showing growth, the world of the WIKI is starting to make noise. According to Wikipedia, the WIKI means, “A wiki (sometimes wiki wiki) is a web application designed to allow multiple authors to …
Articles by Pablo Palatnik
At a panel yesterday at Ad:Tech Miami, Social Media and UGC were discussed. The panel consisted of Emily Riley from Jupiter Research as the moderator, Antonio Otalvaro from Barrio305, Rick Marroquin from Batanga, and Demian Bellumio from Hoodiny Entertainment Group, LLC (ElHood.com). Riley started with some very interesting facts found by Jupiter Research: 1of 5 …
In April, I wrote a blog post, “Domain Names Have Become True Commodities”. It’s now June and the market for Domain names is still rising in prices. It’s much like the housing market two years ago, not quite as hot and profitable yet, but there are a lot of people making serious money from domain …
I can’t stress enough how important video is becoming to online marketing campaigns. I’ve been blogging a bit on video, especially after the Future of Online Advertising conference, which showed the tools and resources which will come out to make online video a more powerful advertising tool than it is now. A report by the …
It wasn’t too long ago (in internet marketing years I guess it is) that affiliates, at least a lot more than there are today, had great success simply advertising in Google. The process was way more easy than it is today…that is until the almighty quality score came to play into the GOOG. Although the …
Early this month, The engine giant Google initiated a complaint stating that Windows Vista has made it difficult for users to use desktop search applications offered by Microsoft competitors. Forbes reports, “Google is whacking Microsoft with the anti-trust stick, the Mountain View, Calif.-based company is strengthened its effort to undermine Microsoft’s money-spinning Office desktop productivity …
The Times has just announced a stunning rumor (at least it is for now and I hope it stays that way), News Corp., which owns MySpace, offered Yahoo! their social networking monster, MySpace, for a 25% steak in Yahoo! The Times reports that these two companies have been in talks before Terry Semel stepped down …
Not long after a press release of Yahoo’s change in ideology for its future and mission of its company, its CEO steps down. Now former CEO Terry Semel steps down and co-founder Jerry Yang replaces him. Semel still remains with the company as non-executive chairman. Susan Decker has been named president. Good move, bad move? …
I’ve been writing a few post about the Future of Online Advertising that went on last week in New York. The most interesting and eye-opening session to me was Electric Sheeps Joel Greenberg, “Advertising In The Virtual World.” If you think Social Media has given us marketers a great new space to market a product …
At the Future of Online Advertising convention in New York last week, a commercial was shown to the attendees to show the power in YouTube of not only delivering traffic, but branding as well. There will be a growing number of opportunities of marketers in the online video space as the net and its technology …