Pablo Palatnik is the author of the blog PalatnikFactor, focusing on all things Online Marketing and Search Engine Optimization specialist for Fortune3, a shopping cart software company by online retailers, for online retailers.
Research, Research, Research! Personally, 2007 was the year I spent a few hours a day doing research on branding strategies, traffic strategies, news, etc. A big part of it is because I write on my blog, as well as SEJ. I can’t begin to tell you how much of a difference it has helped me to develop my skills and career as an online marketer. Knowledge is power and that will always hold true....
Digg.com is officially in the market for sale with a price tag of $300 million dollars. One of the most popular social media sites on the net with millions of visitors per month and one of the largest user-generated content sites around, Digg has one of the lmost loyal user followings on the net. Venture Beat reports: A reliable source just confirmed the company’s plans, noting the company has hired Allen & Company, a tiny...
Achieving top organic positions in the engines or paying your way to the top through paid search is not only wise to increase sales but for branding as well. Searchers feel if your company is in the top positions of the engines, you must be important or popular giving them a sense of your brand. A study by eye-tracking firm Enquiro sought to determine how the placement of search listings and sponsored search ads...
YouTube leads US online video market share reports MarketingCharts with a 28% of the video market share. That’s not surprise to most of you I’m sure that know how powerful YouTube really is. The latest stat I found when researching how many videos are uploaded daily on to YouTube is 65,000 videos per day, and that was in mid 2006. We are now at the end of 2007 and video is becoming more accessible to...
So, you’re the largest growing social media site and you think you can do whatever you want and users won’t care? Think again Facebook. When you create a community as big as Facebook which is its own little “country” online, it’s a democracy. Some 50k plus Facebook users have signed a “…signed an online petition blasting the system, called "Beacon," as a galling intrusion that put the Palo Alto-based startup's pursuit of profit ahead of...
So, did you think Google would weep over its lose to Microsoft on purchasing a share of the social giant Facebook or come up with its own grand plan? But of course! It’s Google! TechCrunch reports, “Maka-Maka encompasses Google's grand plan to build a social layer across all of its applications. Some details about Maka-Maka have already leaked out, particularly how Google plans to use the feed engine that powers Google...
Nielson/NetRatings has put out a report on the top 10 social sites and blog sites. I think there are some interesting findings such as Myspace still being on top of the social space. “MySpace.com continues to sit comfortably atop the rankings of top US social-networking sites with 58.6 million unique visitors in September, according to a custom list of top US social networking sites.” If you look at analytics from Compete.com, it actually does...
If you’ve read my previous post on Valueclick and its lead generation practices, you already know about my experience with incentivized leads the ad network delivered. Valueclick is not the only company under scrutiny by the FTC, reports ClickZ. “At a conference in New York yesterday, an Internet industry stock analyst familiar with several firms in the lead gen space said another unnamed firm already has settled with the Federal Trade Commission...
In July I wrote a piece about UK search marketers having the upper hand on U.S. search marketers because of the value of the pound compared to the dollar. Well guess what? It’s getting worse. If you’re an affiliate marketer, strap on to your seat belts because this can cause some changes in your positions in the coming months if these international affiliates take advantage of this value change in our currency. ...
For those of you not too familiar with this story, “Valueclick Ad Network Serving Bogus & Incentivized Leads.” We’ve had a great response from industry people as far as even someone calling me from another Ad Network (not going to reveal this person cause I wouldn’t do that to them) and saying they have worked at Valueclick before and they do use “sketchy tactics” to generate leads. As a result of the story,...
Loren Baker
+Ann Smarty
Alan Bleiweiss
David Harry
